Business & Career Uses of Linkedin – Martin Brossman

Understanding Linkedin both for business and your career, managed by Martin Brossman

Archive for August, 2009

Top 10 Reasons You Should NOT be on LinkedIn

Posted by Martin Brossman on 08/09/2009

They may not need Linkedin

They may not need Linkedin

Top 10 Reasons You Should NOT be on LinkedIn – Compiled by Martin Brossman (a bit of humor and a serious message)

1. You believe someone might steal your soul if you post a photo, and before a large rain you have to add more straw to your roof.
2. You’ve faked your own death or think you ARE Elvis.
3. You dislike people, you hate business, The term ‘networking’ makes you cringe and people you haven’t met yet are evil who eat strange food and live in enemy states.
4. You don’t, nor never will, have, any reason to build your business, meet other like minded-professionals, find clients, or need a job.
5. You named any of your children for your favorite beer, you mispelled you girlfriend’s name on your Tattoo, and are annoyed by the doctor who showed you all those dirty pictures in the ink blot test.
6. You are in the witness protection program and a guy named Godfather is trying to connect to you on Linkedin to resolve some unfinished business.
7. If you divorce your wife, you are wondering if she will still be your sister.
8. You spent 10 years in jail and were never inmate of the month.
9. You have a six figure income and when you are laid off you would like to be forced to get rid of all your belongings due to lack of connections for new employment.
10. You feel other people waste time and misuse the internet, so you’ve decided not to be on at all.

Thanks for all who contributed, and if we truly offended anyone, I apologize. It was done with good intentions. There were so many great ones it was hard to choose. Maybe more to follow. You can see all of them at the original question link:

Remember: Friends make sure their Friends are on LinkedIn, if they care about them!

Special thanks to the following specific people: Thanks Judy B. Margolis, MA – Linkedin: who inspired #2; Thanks Rob Duncan – Linkedin: who inspired #3; Thanks Kristen Fife – Linkedin: who inspired #4; Thanks Anthony Sutcliffe – Linkedin who inspired #5

Martin Brossman – Success Coach/ Trainer / Auther –


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Using LinkedIn for Sales – Part 2

Posted by Martin Brossman on 08/09/2009

I have been coaching high-quota Sales Professionals for many years and believe LinkedIn is one of the most important free sales tools available today.

Remember, LinkedIn is a professional tool for solving tasks. It is not a cold calling list or directory of your target clients. It IS a first place to check for current and future contacts and business, due to the high quality of the data when it is present. Since each profile is about an individual, automatic self-interest is generated for being well-represented on the web.

If you look at a person’s profile, you will get all the information they choose to make available, and also you can get a sense of how much they use LinkedIn. For example, you can note whether their Public Profile consists of their name vs. the pre-assigned random numbers and letters. If they have personalized it they are likely using LinkedIn frequently. Next, notice how many recommendations they have, how many connections they have, if they have a picture, and whether they filled out their profile. These factors all point to how comfortable they are with using LinkedIn, and possibly how receptive they will be in accepting your introduction.

Know your target clients and businesses and observe how close you are to them through LinkedIn connections. Who do you your ideal clients trust and how well connected are they to you? You want to keep building your connections closer to your clients and that is done by relating to them and building their trust, not just by sending them an invite to connect. Are there a few people that seem to be more connected to your ideal clients than others? If so, these people need to be a higher priority for building and maintaining relationships.

It’s important to understand that this is a dynamic process which still involves building trust and connections, just like traditional networking has all along–which means investing in quality people who are on the path to where you want to be.
If you are a sales professional, LinkedIn is not only a big asset to your own career but also to the company you work for. If you set up your web link back to the company web site (using the Other option) and use the right keywords in your profile that your customers use, you will enhance the web presence of your company and yourself. A true win-win. This also makes it easier for your contacts to refer YOU to other members of their company by just referring people to your public profile.
That last tip I want to share today about your LinkedIn profile is: make sure to clearly have your contact information easy to find, especially your phone number. Make sure to first include it in the Contact Settings area at the bottom of your profile, but if you are in sales I would also add it at the top in your Summary area.

Last, when should you upgrade your LinkedIn profile to the paid version? When you keep running up against the notice that says you need to upgrade to get the information you need. LinkedIn is very generous in giving a lot for the free service, so use all of it.
Since LinkedIn does such a great organic job of enhancing the brand of a business by having all their key people correctly listed on LinkedIn, you could add more value to your customers by offering resources for them to be on LinkedIn. That may be you or someone who provides LinkedIn training.

Martin Brossman can be reached at (919) 847-4757 – and see his LinkedIn resources or on Twitter:

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