Business & Career Uses of Linkedin – Martin Brossman

Understanding Linkedin both for business and your career, managed by Martin Brossman

Archive for the ‘Greg Hyer’ Category

Connecting LinkedIn to In-Person Networking with the Poken

Posted by Martin Brossman on 11/22/2009

Connecting LinkedIn to In-Person Networking with the Poken, an electronic business card and much more.

LinkedIn is just one of the many “Networks” that directly connects with the Poken. You meet in-person at something like LinkedIn Live or a Linking Raleigh event(two in-person Linkedin events in the Raleigh NC areas) . You both have a Poken and touch Pokens. They glow green to show the connection worked and you have now transferred all you Social Media links and Linkedin link that you want to share to each other.

Here is more about the Poken:

Understanding the Poken which represents the next generation of business cards by Martin Brossman

This is a new electronic business card that stays up-today-date and includes Social Media links as well as your picture. In the old days we traded business cards that were often hard to read, when we got back to the office we had to type or scan into our computer and used paper from trees (NOT Green).

Today instead of the business care we use the  Poken which cost from $20 to $35  (much less then a bunch of quality business cards) .  You meet someone; touch your Pokens together that with sort range wireless transmits a code to each Poken. You plug your Poken in to your computer back at the office using a standard USB port and all their info shows up on the screen including web address, social media sites, videos and their picture. You can export this data electronically to any other system you want.  If they change a website, a phone number, a job, their picture then you get updated with the change automatically! It also shows you where you met them in time.

The Poken is much, much more than just a electronic business card sharing device. It is a fun way to share your social media and contact information with someone you meet who also has a Poken. It can include your photo, all your social media sites, your websites, phone, address..whatever you want to add. Links are active hyper links AND they don’t have to type your contact info into their computer. You can have it on you keychain and when you find someone you meet that also has one and you would like to share information with them, you just touch your Pokens together. They glow and that means the transfer of the ID’s occurred. Next time you are at your computer you plug your Poken into the USB slot and it transfers all your contacts to the web based Poken contact page. It is a new product by a new company that is already turning a profit. I believe this or something like this will be used more and more in the future over just a business card.

Their are two models of the Poken and the Hub:

  • PokenSPARK: Cost less (~$20.00 + shipping ), are the the little things with the big hand, has no extra memory.
    http://www.poken.com/spark
  • PokenPLUS: Cost a bit more (~$35.00 + shipping), looks like a USB memory stick and had 2Gig of re-usable memory as well as the Poken electronics and storage for the Poken data. To see the PLUS:
    http://www.poken.com/pulse
  • PokenHUB: This is the website you use to maintain and keep all your contact data. Since it is web based you can be a different computer and both view and update it. To see more about the HUB:
    http://www.poken.com/website

Benefits of the Poken:

  • Don’t have to type in their contact information or re-check check scanned in information like a business card.
  • If they change their connections or content information your information on them is automatically updated.
  • It includes the time / date when you met them on a time-line.
  • Their photo is included.
  • You can easily export the data to other electronic devices.

What is required to make this work for you:

  • You both have to have a Poken.
  • You both have to have internet access.
  • You need to carry it with you.
  • Every 4 to 8 months you will have to open the little case and change the battery that you can find at Radio Shack.

Some resource to lean more about the Poken
A videos about the Poken:
http://vimeo.com/6985456
More about it: http://vimeo.com/6955476

More about the Networking concept related to Poken:
http://www.youtube.com/watch?v=61jYzrR5MN4

What the Poken looks like inside:
http://www.youtube.com/watch?v=Js2R6E4Q82k

Text explanation of the Poken including the manufacture and technology from Wikipedia:
http://en.wikipedia.org/wiki/Poken

Blog post comparing the Poken to other Digital Business cards:
http://technology.inc.com/hardware/articles/200906/businesscard.html

Placeto buy your Poken!:
http://www.pokenzoo.com

Also you can get them from a link on inSide919.com
At FindaPoken

And I am often carrying around a few that I will sell at $19.95 for the PokenSPARK and the PokenPULSE for $34.99 (you don’t pay shipping).
Call me for info (919) 847-4757

Now that you own a Poken, how to connect it to your computer:
http://www.youtube.com/watch?v=b-JFOqeULU0

Hope this was informative and please post your additions and comments. If you have a Poken let us know! I have a new list on Twitter called Poken Owners of RTP, if you are one and want to be on this list send me a tweet! Here is the link to the list: http://twitter.com/martinbrossman/poken-owners-of-rtp
Post a note here or to my Twitter account: http://www.twitter.com/martinbrossman

Martin Brossman
ProNetworkingOnLine.com
Raleigh NC

Linkedin Live is run by Chuck Hester and Linking Raleigh is run by Greg Hyer – www.LinkingRalighNC.com

Posted in Business Networking, Greg Hyer, Linkedin, Martin Brossman, Raleigh NC, Sales, Social Media, social networking | Tagged: , , , , , , , , , | Leave a Comment »

Learn Tips and Techniques for Linkedin on Twitter

Posted by Martin Brossman on 10/11/2009

Using Linkedin by Martin Brossman

Using Linkedin by Martin Brossman

Learn Tips and Techniques for Linkedin on Twitter. Here are two Twitter id’s that offer useful tips on using Linkedin.

The Linkedin official Twitter id is: http://twitter.com/linkedin

Then my own useful Twitter id about Tips, Techniques and info about Linkedin is: http://twitter.com/Usinglinkedin
I welcome comments of what you like and would like to see more of. I also want to thank Greg Hyer of LinkedinRaleighNC.com who at times will be contributing to the post.

My personal Twitter Id is: http://twitter.com/martinbrossman

Be well,
Martin Brossman
ProNetworkingOnLine.com

Posted in Greg Hyer, Linkedin | Tagged: , , , , | Leave a Comment »

Understanding Linkedin for Sales Professional – Part 1

Posted by Martin Brossman on 04/23/2009

 

Look up your next contact on Linkedin

Look up your next contact on Linkedin

Last week I convinced my friend Bob of the value of using Linkedin for sales. It happened right after I saw him having lunch with John, another friend of mine. When Bob called me later to let me know that he was doing well in his new position and to make an appointment with me for continued sales coaching, I mentioned that I knew John well. I asked him if he had used Linkedin before he talked to John. Bob said no, he hadn’t. I was sitting at my computer at the time. I asked, “Did you talk about the fact that you are both big Hurricanes fans? “No, I didn’t know that,” Bob replied. Then I asked him, “Did you discuss that you both did your undergraduate work at North Carolina State University?” Again, Bob said no.”Did you tell Bob he knows your best customer, Richard Jones? Bob replied, “No, that would have been great to know, but it didn’t come up–how did you know this?” I told him I knew it because I had looked at John’s LinkedIn profile. “If you had just taken a moment before you met John to look up his Linkedin profile,” I explained to Bob, “you would know all this information and more. Also, since John posted his profile on Linkedin, it is information that he is clearly comfortable having others know, so it’s okay to mention. You could have said, ‘I looked you up on Linkedin and noticed that you are a Hurricanes Fan, or that we both went to NC State.””Now, on the other hand,” I continued, “if he looked you up on Linkedin, he would see that you had 15 connections, that your profile says you still work at the company you left two years ago, and that you don’t have a single recommendation.” “Bob,” I said, “you’ve done your best to always sell top-quality products with a personal commitment to give the best quality support to your customers. Would you want an easy way for potential customers to see your years of experience and be able to check you out before you meet? I know you have a large number of customers that would be pleased to give you a recommendation on Linkedin if you simply asked. Bob replied, “Can we include some Linkedin training along with regular sales coaching-as soon as possible?I told him to start immediately by making sure his Linkedin profile was fully filled out and to start looking up customers before meeting them. And I noted that there’s also a large amount of information available by looking up the company that many people aren’t even using, which gives info which would have traditionally cost money or a lot of research. Several key things for a sales professional about Linkedin: Start looking up companies you are involved with, including your own. Before you meet with someone see if they are on Linkedin and review their profile. Make sure that when your future customers look you up on Linkedin, current information is there that enhances understanding and trust of you. Linkedin is a valuable tool for a successful Sales Professional and offers a great deal at the free service level.

 

 

—Martin Brossman: Success Coaching & Trainer offering Social Media, Personal Branding and Linkedin training since 2006. www.ProNetworkingOnLine.comMartin@CoachingSupport.com (919) 847-4757 (Article re-printed from www.LinkingRaleighNC.com )

Posted in Career, Greg Hyer, Linkedin, Martin Brossman, Sales | Tagged: , , | 1 Comment »

The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business

Posted by Martin Brossman on 02/01/2009

How are you using LinkedIn?

How are you using LinkedIn?

The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business
By Martin Brossman and Greg Hyer

LinkedIn is a free resource that lets you build and maintain a global and local network–a powerful tool in a world where higher transparency is required for trust. LinkedIn allows you to keep in touch with not only what people are doing but who they are connecting with. It is a social medium that is professional and businesslike. If you have not spent time with it and you care about your career and your clients’ trust, it’s time to start allotting some hours to it.

Here are just a few reasons to invest time in LinkedIn.com:

1. More than 30 Million people you can search.
LinkedIn lets you research 30 million professional people with almost 100% accuracy and gives YOU permission to know the information posted on the profile. For example, if you met someone for the first time and mentioned you saw in their LinkedIn profile that they went to the same school you went to, that would build rapport. If you gained this information from a private paid database, that might make them feel uncomfortable.

2. Free quality consulting advice.
Use the Answers area of LinkedIn to obtain valuable free information as you need it—it’s often comparable to thousands of dollars of consulting advice. One way people are motivated to give you quality answers is because they have a chance of you voting their answer to you as the most useful answer increasing their status as an expert.

3. Establishing yourself as an expert.
Receiving authentic recommendations from past or present associates and co-workers which appear in your LinkedIn profile can help position you as an expert. Of course recommendations have to be earned by quality work, generally building over time to enrich your LinkedIn presence, and are often inspired by your giving sincere recommendation to others. At the same time, answering questions offers you a further opportunity to be seen as an expert by responding to questions posed in your field. When your answer reveals your expertise, you have the possibility of being voted “expert answer.”

4. Enhancing your brand and presence on the web.
LinkedIn is a site that builds more credibility than your own website. It is well-indexed by Google. When people see a recommendation given to you on LinkedIn, they can choose to see the full profile of the person that gave the recommendation, giving it more credibility.

5. Direct introductions to a large number of quality people.
Through LinkedIn you can be directly introduced to and have access to people who may not take your call directly. By properly using LinkedIn’s direct introduction system, you can get introduced to people that you are connected to as well as people that your contacts are connected to. You can also learn who your contacts are connected to, and how they are connected. Important note: When you make the reach to contact them, always have a reason in their best interest.

6. Allowing people to prescreen YOU to build faster trust.
With higher demands for greater transparency, LinkedIn offers a credible way for your customers to prescreen you by seeing recommendations without having to bother people. This also applies for people looking for a job. People can see recommendations to you without your having to repeatedly bother your references to pre-screen you.

7. Professional groups that let you connect with a common interest.
Connect with people that share a common interest by joining a group and participating in group discussions on the group’s discussion board. There is a group for everyone, such as local networking groups like Linking Raleigh, NC, school and corporate alumni groups, or groups related to an industry or profession.

8. Providing valuable changing resources to attract multiple visits to your information.
Use the LinkedIn applications to do things like display your WordPress or TypePad blog in your profile so that visitors can learn more about you. Add the Amazon book app so you can share with others what you are reading and recommend they read. Promote your events or find an event through the events app. Make a presentation by uploading a PowerPoint slide show about your business or even yourself.

9. The ability to recognize good people that the world can see.
LinkedIn lets you give recommendations to people throughout your entire life, and that can be a better use of your time then the usual mode of interrupting people to ask for a job or a sale. LinkedIn not only allows you to build trust and credibility with local people but people all over the world. Since you can search in your vicinity or anywhere, you can have local contacts and global ones very easily. By providing deeper information, LinkedIn can enhance existing relationships and deepen new ones. Spending some of your time appreciating good people in your life is the avenue to fostering friends and associates who care about YOU.

10. Keeping track of your direct and indirect network.
Use LinkedIn as an easy way to keep track of your contacts, their contacts, and changes in status. For example, if someone you know got promoted or received an award, this could by a way to acknowledge them for their accomplishment. You may find that a good friend wanting to help you just connected with an important person you want to meet.

Like anything in life, you do have to spend some time with LinkedIn to gain value from it. The time you spend building your profile will reap its return when you put yourself out there to expand your professional network and build your reputation through this rapidly expanding social media tool. Simply by sending and receiving recommendations, using apps, answering and asking questions, and helping others along the way, you can be remembered and made memorable by using LinkedIn. Take full advantage of what LinkedIn has provided for free and bring yourself to the forefront of a crowded room.

About Martin & Greg:

-Hello, I am Martin Brossman. As a success coach, I believe almost everyone should be on LinkedIn since it has given so much value to myself and to my coaching clients when they spend the right amount of time with it. If you Google my name in quotes, you will see the second item listed is my LinkedIn profile–all possible with the free LinkedIn service. I currently use their paid service, but that evolved after I gained value from the basic free service. (Our post above refers to all that is possible with the free service.) I have been offering group LinkedIn training in the Triangle since 2006, and in response to requests, I now offer customized LinkedIn training for individuals and small groups. My LinkedIn profile: http://www.LinkedIn.com/in/martinbrossman

-Hello I am Greg Hyer. As a local networking advocate, I feel strongly that LinkedIn is the ideal tool and service to use to enhance your professional brand and manage your professional relationships. The benefits to using LinkedIn are significant, yet it does not require that you devote that much time to it. As a founder of a LinkedIn Group and corresponding website, LinkingRaleighNC.com, I help local professionals build a quality network and provide some resources to improve their chances of finding the connection for the next opportunity. My LinkedIn profile: http://www.LinkedIn.com/in/greghyer

Short URL for this post: http://tinyurl.com/10LinkedIn

Posted in Career, Career Uses, Employment in Raleigh NC, Greg Hyer, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , , , , , , , | 1 Comment »