Business & Career Uses of Linkedin – Martin Brossman

Understanding Linkedin both for business and your career, managed by Martin Brossman

Posts Tagged ‘Linking Raleigh’

Connecting LinkedIn to In-Person Networking with the Poken

Posted by Martin Brossman on 11/22/2009

Connecting LinkedIn to In-Person Networking with the Poken, an electronic business card and much more.

LinkedIn is just one of the many “Networks” that directly connects with the Poken. You meet in-person at something like LinkedIn Live or a Linking Raleigh event(two in-person Linkedin events in the Raleigh NC areas) . You both have a Poken and touch Pokens. They glow green to show the connection worked and you have now transferred all you Social Media links and Linkedin link that you want to share to each other.

Here is more about the Poken:

Understanding the Poken which represents the next generation of business cards by Martin Brossman

This is a new electronic business card that stays up-today-date and includes Social Media links as well as your picture. In the old days we traded business cards that were often hard to read, when we got back to the office we had to type or scan into our computer and used paper from trees (NOT Green).

Today instead of the business care we use the  Poken which cost from $20 to $35  (much less then a bunch of quality business cards) .  You meet someone; touch your Pokens together that with sort range wireless transmits a code to each Poken. You plug your Poken in to your computer back at the office using a standard USB port and all their info shows up on the screen including web address, social media sites, videos and their picture. You can export this data electronically to any other system you want.  If they change a website, a phone number, a job, their picture then you get updated with the change automatically! It also shows you where you met them in time.

The Poken is much, much more than just a electronic business card sharing device. It is a fun way to share your social media and contact information with someone you meet who also has a Poken. It can include your photo, all your social media sites, your websites, phone, address..whatever you want to add. Links are active hyper links AND they don’t have to type your contact info into their computer. You can have it on you keychain and when you find someone you meet that also has one and you would like to share information with them, you just touch your Pokens together. They glow and that means the transfer of the ID’s occurred. Next time you are at your computer you plug your Poken into the USB slot and it transfers all your contacts to the web based Poken contact page. It is a new product by a new company that is already turning a profit. I believe this or something like this will be used more and more in the future over just a business card.

Their are two models of the Poken and the Hub:

  • PokenSPARK: Cost less (~$20.00 + shipping ), are the the little things with the big hand, has no extra memory.
    http://www.poken.com/spark
  • PokenPLUS: Cost a bit more (~$35.00 + shipping), looks like a USB memory stick and had 2Gig of re-usable memory as well as the Poken electronics and storage for the Poken data. To see the PLUS:
    http://www.poken.com/pulse
  • PokenHUB: This is the website you use to maintain and keep all your contact data. Since it is web based you can be a different computer and both view and update it. To see more about the HUB:
    http://www.poken.com/website

Benefits of the Poken:

  • Don’t have to type in their contact information or re-check check scanned in information like a business card.
  • If they change their connections or content information your information on them is automatically updated.
  • It includes the time / date when you met them on a time-line.
  • Their photo is included.
  • You can easily export the data to other electronic devices.

What is required to make this work for you:

  • You both have to have a Poken.
  • You both have to have internet access.
  • You need to carry it with you.
  • Every 4 to 8 months you will have to open the little case and change the battery that you can find at Radio Shack.

Some resource to lean more about the Poken
A videos about the Poken:
http://vimeo.com/6985456
More about it: http://vimeo.com/6955476

More about the Networking concept related to Poken:
http://www.youtube.com/watch?v=61jYzrR5MN4

What the Poken looks like inside:
http://www.youtube.com/watch?v=Js2R6E4Q82k

Text explanation of the Poken including the manufacture and technology from Wikipedia:
http://en.wikipedia.org/wiki/Poken

Blog post comparing the Poken to other Digital Business cards:
http://technology.inc.com/hardware/articles/200906/businesscard.html

Placeto buy your Poken!:
http://www.pokenzoo.com

Also you can get them from a link on inSide919.com
At FindaPoken

And I am often carrying around a few that I will sell at $19.95 for the PokenSPARK and the PokenPULSE for $34.99 (you don’t pay shipping).
Call me for info (919) 847-4757

Now that you own a Poken, how to connect it to your computer:
http://www.youtube.com/watch?v=b-JFOqeULU0

Hope this was informative and please post your additions and comments. If you have a Poken let us know! I have a new list on Twitter called Poken Owners of RTP, if you are one and want to be on this list send me a tweet! Here is the link to the list: http://twitter.com/martinbrossman/poken-owners-of-rtp
Post a note here or to my Twitter account: http://www.twitter.com/martinbrossman

Martin Brossman
ProNetworkingOnLine.com
Raleigh NC

Linkedin Live is run by Chuck Hester and Linking Raleigh is run by Greg Hyer – www.LinkingRalighNC.com

Posted in Business Networking, Greg Hyer, Linkedin, Martin Brossman, Raleigh NC, Sales, Social Media, social networking | Tagged: , , , , , , , , , | Leave a Comment »

The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business

Posted by Martin Brossman on 02/01/2009

How are you using LinkedIn?

How are you using LinkedIn?

The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business
By Martin Brossman and Greg Hyer

LinkedIn is a free resource that lets you build and maintain a global and local network–a powerful tool in a world where higher transparency is required for trust. LinkedIn allows you to keep in touch with not only what people are doing but who they are connecting with. It is a social medium that is professional and businesslike. If you have not spent time with it and you care about your career and your clients’ trust, it’s time to start allotting some hours to it.

Here are just a few reasons to invest time in LinkedIn.com:

1. More than 30 Million people you can search.
LinkedIn lets you research 30 million professional people with almost 100% accuracy and gives YOU permission to know the information posted on the profile. For example, if you met someone for the first time and mentioned you saw in their LinkedIn profile that they went to the same school you went to, that would build rapport. If you gained this information from a private paid database, that might make them feel uncomfortable.

2. Free quality consulting advice.
Use the Answers area of LinkedIn to obtain valuable free information as you need it—it’s often comparable to thousands of dollars of consulting advice. One way people are motivated to give you quality answers is because they have a chance of you voting their answer to you as the most useful answer increasing their status as an expert.

3. Establishing yourself as an expert.
Receiving authentic recommendations from past or present associates and co-workers which appear in your LinkedIn profile can help position you as an expert. Of course recommendations have to be earned by quality work, generally building over time to enrich your LinkedIn presence, and are often inspired by your giving sincere recommendation to others. At the same time, answering questions offers you a further opportunity to be seen as an expert by responding to questions posed in your field. When your answer reveals your expertise, you have the possibility of being voted “expert answer.”

4. Enhancing your brand and presence on the web.
LinkedIn is a site that builds more credibility than your own website. It is well-indexed by Google. When people see a recommendation given to you on LinkedIn, they can choose to see the full profile of the person that gave the recommendation, giving it more credibility.

5. Direct introductions to a large number of quality people.
Through LinkedIn you can be directly introduced to and have access to people who may not take your call directly. By properly using LinkedIn’s direct introduction system, you can get introduced to people that you are connected to as well as people that your contacts are connected to. You can also learn who your contacts are connected to, and how they are connected. Important note: When you make the reach to contact them, always have a reason in their best interest.

6. Allowing people to prescreen YOU to build faster trust.
With higher demands for greater transparency, LinkedIn offers a credible way for your customers to prescreen you by seeing recommendations without having to bother people. This also applies for people looking for a job. People can see recommendations to you without your having to repeatedly bother your references to pre-screen you.

7. Professional groups that let you connect with a common interest.
Connect with people that share a common interest by joining a group and participating in group discussions on the group’s discussion board. There is a group for everyone, such as local networking groups like Linking Raleigh, NC, school and corporate alumni groups, or groups related to an industry or profession.

8. Providing valuable changing resources to attract multiple visits to your information.
Use the LinkedIn applications to do things like display your WordPress or TypePad blog in your profile so that visitors can learn more about you. Add the Amazon book app so you can share with others what you are reading and recommend they read. Promote your events or find an event through the events app. Make a presentation by uploading a PowerPoint slide show about your business or even yourself.

9. The ability to recognize good people that the world can see.
LinkedIn lets you give recommendations to people throughout your entire life, and that can be a better use of your time then the usual mode of interrupting people to ask for a job or a sale. LinkedIn not only allows you to build trust and credibility with local people but people all over the world. Since you can search in your vicinity or anywhere, you can have local contacts and global ones very easily. By providing deeper information, LinkedIn can enhance existing relationships and deepen new ones. Spending some of your time appreciating good people in your life is the avenue to fostering friends and associates who care about YOU.

10. Keeping track of your direct and indirect network.
Use LinkedIn as an easy way to keep track of your contacts, their contacts, and changes in status. For example, if someone you know got promoted or received an award, this could by a way to acknowledge them for their accomplishment. You may find that a good friend wanting to help you just connected with an important person you want to meet.

Like anything in life, you do have to spend some time with LinkedIn to gain value from it. The time you spend building your profile will reap its return when you put yourself out there to expand your professional network and build your reputation through this rapidly expanding social media tool. Simply by sending and receiving recommendations, using apps, answering and asking questions, and helping others along the way, you can be remembered and made memorable by using LinkedIn. Take full advantage of what LinkedIn has provided for free and bring yourself to the forefront of a crowded room.

About Martin & Greg:

-Hello, I am Martin Brossman. As a success coach, I believe almost everyone should be on LinkedIn since it has given so much value to myself and to my coaching clients when they spend the right amount of time with it. If you Google my name in quotes, you will see the second item listed is my LinkedIn profile–all possible with the free LinkedIn service. I currently use their paid service, but that evolved after I gained value from the basic free service. (Our post above refers to all that is possible with the free service.) I have been offering group LinkedIn training in the Triangle since 2006, and in response to requests, I now offer customized LinkedIn training for individuals and small groups. My LinkedIn profile: http://www.LinkedIn.com/in/martinbrossman

-Hello I am Greg Hyer. As a local networking advocate, I feel strongly that LinkedIn is the ideal tool and service to use to enhance your professional brand and manage your professional relationships. The benefits to using LinkedIn are significant, yet it does not require that you devote that much time to it. As a founder of a LinkedIn Group and corresponding website, LinkingRaleighNC.com, I help local professionals build a quality network and provide some resources to improve their chances of finding the connection for the next opportunity. My LinkedIn profile: http://www.LinkedIn.com/in/greghyer

Short URL for this post: http://tinyurl.com/10LinkedIn

Posted in Career, Career Uses, Employment in Raleigh NC, Greg Hyer, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , , , , , , , | 1 Comment »

Why should someone with a job spend time with Linkedin?

Posted by Martin Brossman on 01/18/2009

Keep Employment

Keep Employment - Use Linkedin! 🙂

The following are comments from members of the Linkedin community:

Note: When the commenters use the abbreviation LI, they mean Linkedin.com.  The order of the comments is based on the sequence that people answered the question in the Linkedin Answers area.  To see the original question in Linkedin go to:  http://www.linkedin.com/answers/using-linkedIn/ULI/392100-548650

From Daniel Jatovsky – http://www.linkedin.com/in/danieljatovsky
The average person will spend 7 years at one job. If you want you want your next job to be better than your present job, shouldn’t you spend time meeting people who might offer you opportunities in the future? If you do, then when the time comes to move on (whether voluntarily or not), you will have people to call, rather than starting from square one.
Anyone who thinks they have a “stable job” is kidding themselves. There’s no such thing.

But even if all you want to do on LI is increase your value as an employee, networking is a great way to do it. If you are in any sales-related field, obviously you need to prospect. But even if you aren’t, meeting new people in the same field as you offers chances to improve your skills, find new ideas, and learn about new developments in your field.
Asking why you should spend time with LinkedIn is kind of like asking why you should bother spending time with people if it’s not work-related.

From Graham McKay – http://www.linkedin.com/in/grahammckay
Business is about people and this is a great place to interact with other people… some of this may be about future job opportunities but there is much more than that (sharing experience with fellow professionals, networking with past colleagues etc).

From Laura Ward – http://www.linkedin.com/in/strategicvision
If you only used LinkedIn during the times you *think* it is benefical to you, such as when you are job hunting, then you are not networking to your fullest potential. You never know what will change in both your personal and professional at any given time – keep connected.

From Scott Diamond – http://www.linkedin.com/in/scottdiamond
Was listening to the radio this morning and the business correspondent was talking about how many people who have lost their jobs recently were philosophical about it by saying they really felt trapped in that job. I’m sure there are lots of people that have stayed in their current jobs because of fears of the economy. But a site like LinkedIn can open doors that they might not have even known about and one of them could lead to a dream job.
If that’s not enough, its always nice to reconnect with people from your past.

From Flyn Penoyer – http://www.linkedin.com/in/flynpenoyer
The socializer and casual user should be welcome on LI, but LI is a gold mine of opportunities and the person who has a job may have any number of reasons to be here — but the one obvious one would be so that they could get themselves in a position where they didn’t need the job and were completely independent.
As to what someone should do on LI one must start with some purpose.
If one comes to LI without the goal of improving one’s own situation there is not much to do beyond socializing. If one is looking for opportunities of just about any kind there are probably people here who can help to forward those objectives in any number of ways.
Networking is valuable for any intended growth, and makes little or no sense for those who are or wish to stay static.

From Mary Jo Demski, PHR – http://www.linkedin.com/in/mjdemski
I enjoy the social interaction (re-connections with old friends and establishment of new ones) as well as the opportunity to learn from my peers. Also, I don’t have a crystal ball: right now I am gainfully and happily employed, but what if (2 of the most dreaded words!) something changes down the road? At least I will have a solid network to utilize as a potential source of new employment!

From Marcelo Rahal Coutinho – http://www.linkedin.com/in/rahal
Basically because you/we never know what is going to happen “tomorrow”. LI is my default page when I open my browser. We MUST be tuned in the market movements like who is working where, etc. We never know when those people can help/ add value to us (in our carriers, recommendations, customers, etc.) And the most important thing is that we cannot use LI only when we looking for o job. In Portuguese we say “We only exist if we are remembered by people”.

From Gianluigi Cuccureddu – http://www.linkedin.com/in/gianluigicuccureddu
Networking should be part of daily life. When being stuck without a job and not having networked, someone is obviously too late.
You don’t create valuable relationships and a network overnight.

From: Mark Wayman – http://www.linkedin.com/in/markwaymanlv
Because life is about family, friends and relationships…not material possessions.
I place $100,000+ executives. Average “C” level job tenure? Two years. Over 80% of these executives find their new job via personal and professional networks.
With the current economic state, I am the most popular person in Las Vegas. Plenty of calls from people I have not heard from in two or three years asking for jobs. No thank you.
Dig the well before you need a drink. Build the bridge before you need to cross the river. The best time to plant an oak tree was 25 years ago. The second best time is today.

From: John M. O’Connor- http://www.linkedin.com/in/johnmartinoconnor
Why should someone with a job spend time with Linkedin?
As a Career Coach and Consultant, I must say that nearly everyone should view their current position as if it is in transition. In fact, most jobs and careers truly are in transition whether you know it or not.
Additionally I must say that not everyone who has job should “spend time” with Linkedin. As much as I am a proponent of Linkedin some careers and career paths may not be conducive to this network. But let’s focus on most people in a career or job.
Let me make five quick points here on this subject:
1. BUILD RELATIONSHIPS. You will benefit from building relationships with key contacts throughout your career.
2. PRACTICE GIVING. The give value first before you expect to get value seems to be heavily promoted and a part of the Linkedin culture. That principle should guide all of your networking communications.
3. BUILD USING BUILDING BLOCKS. Linkedin can literally provide contacts, then relationships then solutions to problems you are trying to solve at work or while you are working. Why not take advantage of consistent networking and relationship building?
4. INVEST NOW – FOCUS YOUR TIME. Just spending time with Linkedin Martin simply is not enough. If you are going to utilize the features then utilize the features you need to reach your specific career goals. If you gain permission and acceptance of this device when you have a job then you don’t have to panic use it if you are ever let go.
5. GET SPECIFIC. Answer the question – What has Linkedin done to help me with my career or what could it do? Find a coach, hire a professional and think about this question. Find out and apply all positive answers.

From Greg Hyer – http://www.linkedin.com/in/greghyer
This is a great question because not many people want to think about what to do when they have to start a new job search. LinkedIn can serve several purposes for someone who is looking for a job or is not but might have to by force. In the case of the person not expecting a merger to happen or cut backs to include his or her position LinkedIn is where you belong. That person can use LinkedIn to network with co-workers and keep in touch with them after they are no longer working together. Networking with co-workers is like a “gateway drug.” After that this LinkedIn user will start to expand their network beyond co-workers and join groups that meet their interests. Now this person has established their network and has it “on paper” so when it comes time to move on the transition is much easier.
On a personal note, I was told about LinkedIn by a co-worker who new I was transitioning to North Carolina. He insisted that I use this as a way to ask friends for help. He was right to suggest it and LinkedIn helped me find my current position through a connection.

From Emily Nichols – http://www.linkedin.com/in/enichols
Call me naively optimistic, but now that I’ve got a LinkedIn profile fully completed, I feel much more confident in my ability to locate a job. I’ve been fortunate enough to meet some incredible people, like Martin Brossman, Greg Hyer, Christopher Durham, and Chuck Hester–all people I may have never met without joining LinkedIn and the groups they participate in.
I think, especially in this economical climate, you would be crazy NOT to have as many career resources at your fingertips. They say you should always keep an eye and ear open to potential jobs because even if you love your job, you may find one that will lead you in a new and even better direction. Life and work are about the moments that lead us to our next great adventure–LinkedIn can guide you.
Not only is LinkedIn useful in a job hunt or meeting new business contacts, but it’s also keeping me on top of new trends. Members post bulletins about interesting marketing ideas, trends in social media, and links to informative videos and articles on the web. In reality, my LinkedIn is an educational resource.
I’ve recommended all my friends get on LinkedIn and even made it part of a branding initiative for my consulting job. I’m currently looking for a job in Raleigh so I can relocate from Boston and I feel that I’m much more well-informed on what’s out there for jobs.

From Chuck Hesterhttp://www.linkedin.com/in/chuckhester
The old adage “dig your well before your thirsty” sums it up for me. Making sure you have a network to turn to if you need them is very important, and LinkedIn is the best tool available to build that network.
As a Pay it Forward advocate, the ability to help others is also important, and again LinkedIn is amazing for making that happen.
Thanks to people like Greg Hyer and of course Martin Brossman, I enjoy a solid, deep network of professionals that I know I can turn to if I needed help.
It’s a different world than it was in 2001 during the last dotcom bubble burst and 9/11. We are all in this together and it’s important to maintain relationships in good times – and bad.
My book talks a lot about this very subject. Links: http://www.thepayitforwardchronicles.blogspot.com

From Paige Dumoulin – http://www.linkedin.com/in/paigedumoulinmedica
You already know the answer to this question. For a lot of people it’s a matter of “you don’t know what you don’t know”. They don’t see the value in it because they were too busy working. I personally do based on having been unemployed and everyone told me to “NETWORK”. YIKES!! I had no clue.
Thankfully I found this site, started utilizing the “Answer” section and made several fantastic connections….I even gained employment thru a LinkedIn Group. But the friendships I’ve made go far beyond the job search. Now I just enjoy sharing ideas and learning from others!

From Nikhil Bhatnagar – http://www.linkedin.com/in/nikhilbhatnagar
In my opinion it does not matter if you are with or with out job and are into networking like linkedin or any other. It is a platform where you can easily advertise yourself and your work. and according to me and my experience advertising does not means sales! it is generating interest and product awareness it could be you or your work.
For example : if throw a stone in water you can see the circular rings and how fast it moves and vanish the heavier the stone-> big circles and fast movements like epicentre” i was trying to explain the concept” ..

From Jeff Knight – http://www.linkedin.com/in/jeffknightnc
Connecting with new sales prospects, locating help on difficult problems, maintaining a “pulse” on your industry, and of course, establishing a support network well before you need it.
Another subtle value provided by Linkedin is the convenience and accessibility of the network information. As an executive of our company, I have spent the last 5 years turning around problem profit centers. Managing the projects, recruiting, marketing, and the systems development takes its toll on time, personal and otherwise. Many of my peers, working in similar situations, have made the same observation. We are all running hard to innovate and deploy, immersing ourselves in our businesses. Attending national seminars, trade shows, and other traditional networking events can become impossible for long periods.
Linkedin has provided a means of relief from the silo that the competitive business climate can create. It provides quick and easy access to a wealth of knowledge, packaged in very informative “personal profiles” and groups. I have had the benefit of making some great connections, obtaining real help, and most importantly being able to offer help to others. Access to Linkedin, from the hotel or wherever, can greatly expand your reach and widen your personal area of influence.
I was introduced to Linkedin by John O’Conner with Career Pro of Raleigh, NC. John has become a great resource to me and our corporation. I would also highly recommend “Networlding” by Melissa Giovagnoli and Jocelyn Carter-Miller. It provides great instruction on defining goals and developing plans, while leveraging social media, to yield personal success.

From Amanda Normine – http://www.linkedin.com/in/amandanormine
You may have a good job now, but having connections in the right places could bring you a better one down the line!!!
Many recruiters, like myself, only target people who are currently in the workforce… so you never know when that opportunity would knock on your door, should your door be visible!

From Joy Montgomery – http://www.linkedin.com/in/joymontgomery
Do you know an easier way to keep your network alive and well?

From Laurie Meisel – http://www.linkedin.com/in/lauriemeisel
I believe there is much to be learned just by looking at other people’s profiles!
Let’s say person “A” has been in their current position for 8 years and now person “B” comes along a recent grad who had the opportunity to prepare for the same field. While person “A” has the time on the job will s/he have the same range of skills?
Let’s say a lot of new tech has been introduced into the field if person “A’s company is not yet there, person “B” could be coming out of school with all of the latest skills ready to swoop in. Person “A” is no longer on the same playing field to make a career move (if they haven’t kept up on their own.) AND that person might not even know it, unless they LOOK and see what skills someone of the same position elsewhere is carrying. It can be quite eye opening!
So, why would YOU say that someone with a job should spend time with Linkedin? Or what did you learn from this post? If you find it useful share it with a friend!

From Jocelyn Oakman – http://www.linkedin.com/in/jocelynoakman
LinkedIn is like my “Poker Hand”. I don’t want to bet on my career with only 1 Ace (My current Position). LinkedIn is like the card dealer, and the connections I make are the deck of cards. Any one of, or combination of, my connections could win me my next big career success. That success could be in the form of increased business from referrals and advertising through my connections in my current career path, or it could mean landing a brand new career.
It has been proven over and over again that “Who You Know” can have a greater impact on your career than simply “What You Know”. LinkedIn helps maintain your visibility to your connections as you grow in “What You Know”, while at the same time updating you on how they are growing in their career success. This viral forum for an interchange of knowledge about business and opportunities is what makes LinkedIn such a powerful resource for all business professionals.

From Todd Thigpen – http://www.linkedin.com/in/toddthigpen
I believe networking to create constructive relationships is beneficial, whether employed or unemployed. For those unemployed without any strong network or experience being unemployment, one common attribute of networking I’ve observed is a sense of urgency or anxiousness that effects the conversation. The need for employment seems to bias the conversation. For those happily employed, this need doesn’t exist. I believe effective networking is about giving rather than receiving. Someone employed is in a better position to give. Hence, they can build constructive relationships that may benefit them in the future. LinkedIn provides a great forum for effective networking. Employed people should utilize LinkedIn.

From Martin Brossman – http://www.linkedin.com/in/martinbrossman
If you have a job and you are not taking some time to invest in good people outside your job you are just not taking care of your family or yourself. Why should people help you if you have made no effort to invest in them. Linkedin is one of the best free business resources to spend a little time each week to do this without having to spend a lot of money. I keep meeting people laid off who never thought it would happen to them an see the scared look in their eyes because they did noting to network until they were laid off. They are trying to network now and the need still exist but the effort required is many times greater. If you work with a good job placement person or career counselor you will still get better help if you bring a network with you. What have you done today to network with good people?

Why would YOU say that someone with a job should spend time with Linkedin? Or what did you learn from this post? If you find it useful share it with a friend!

Short URL to this post   http://tinyurl.com/linkedin4job

Posted in Career, Career Uses, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , , , , , | Leave a Comment »