Business & Career Uses of Linkedin – Martin Brossman

Understanding Linkedin both for business and your career, managed by Martin Brossman

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The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business

Posted by Martin Brossman on 02/01/2009

How are you using LinkedIn?

How are you using LinkedIn?

The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business
By Martin Brossman and Greg Hyer

LinkedIn is a free resource that lets you build and maintain a global and local network–a powerful tool in a world where higher transparency is required for trust. LinkedIn allows you to keep in touch with not only what people are doing but who they are connecting with. It is a social medium that is professional and businesslike. If you have not spent time with it and you care about your career and your clients’ trust, it’s time to start allotting some hours to it.

Here are just a few reasons to invest time in LinkedIn.com:

1. More than 30 Million people you can search.
LinkedIn lets you research 30 million professional people with almost 100% accuracy and gives YOU permission to know the information posted on the profile. For example, if you met someone for the first time and mentioned you saw in their LinkedIn profile that they went to the same school you went to, that would build rapport. If you gained this information from a private paid database, that might make them feel uncomfortable.

2. Free quality consulting advice.
Use the Answers area of LinkedIn to obtain valuable free information as you need it—it’s often comparable to thousands of dollars of consulting advice. One way people are motivated to give you quality answers is because they have a chance of you voting their answer to you as the most useful answer increasing their status as an expert.

3. Establishing yourself as an expert.
Receiving authentic recommendations from past or present associates and co-workers which appear in your LinkedIn profile can help position you as an expert. Of course recommendations have to be earned by quality work, generally building over time to enrich your LinkedIn presence, and are often inspired by your giving sincere recommendation to others. At the same time, answering questions offers you a further opportunity to be seen as an expert by responding to questions posed in your field. When your answer reveals your expertise, you have the possibility of being voted “expert answer.”

4. Enhancing your brand and presence on the web.
LinkedIn is a site that builds more credibility than your own website. It is well-indexed by Google. When people see a recommendation given to you on LinkedIn, they can choose to see the full profile of the person that gave the recommendation, giving it more credibility.

5. Direct introductions to a large number of quality people.
Through LinkedIn you can be directly introduced to and have access to people who may not take your call directly. By properly using LinkedIn’s direct introduction system, you can get introduced to people that you are connected to as well as people that your contacts are connected to. You can also learn who your contacts are connected to, and how they are connected. Important note: When you make the reach to contact them, always have a reason in their best interest.

6. Allowing people to prescreen YOU to build faster trust.
With higher demands for greater transparency, LinkedIn offers a credible way for your customers to prescreen you by seeing recommendations without having to bother people. This also applies for people looking for a job. People can see recommendations to you without your having to repeatedly bother your references to pre-screen you.

7. Professional groups that let you connect with a common interest.
Connect with people that share a common interest by joining a group and participating in group discussions on the group’s discussion board. There is a group for everyone, such as local networking groups like Linking Raleigh, NC, school and corporate alumni groups, or groups related to an industry or profession.

8. Providing valuable changing resources to attract multiple visits to your information.
Use the LinkedIn applications to do things like display your WordPress or TypePad blog in your profile so that visitors can learn more about you. Add the Amazon book app so you can share with others what you are reading and recommend they read. Promote your events or find an event through the events app. Make a presentation by uploading a PowerPoint slide show about your business or even yourself.

9. The ability to recognize good people that the world can see.
LinkedIn lets you give recommendations to people throughout your entire life, and that can be a better use of your time then the usual mode of interrupting people to ask for a job or a sale. LinkedIn not only allows you to build trust and credibility with local people but people all over the world. Since you can search in your vicinity or anywhere, you can have local contacts and global ones very easily. By providing deeper information, LinkedIn can enhance existing relationships and deepen new ones. Spending some of your time appreciating good people in your life is the avenue to fostering friends and associates who care about YOU.

10. Keeping track of your direct and indirect network.
Use LinkedIn as an easy way to keep track of your contacts, their contacts, and changes in status. For example, if someone you know got promoted or received an award, this could by a way to acknowledge them for their accomplishment. You may find that a good friend wanting to help you just connected with an important person you want to meet.

Like anything in life, you do have to spend some time with LinkedIn to gain value from it. The time you spend building your profile will reap its return when you put yourself out there to expand your professional network and build your reputation through this rapidly expanding social media tool. Simply by sending and receiving recommendations, using apps, answering and asking questions, and helping others along the way, you can be remembered and made memorable by using LinkedIn. Take full advantage of what LinkedIn has provided for free and bring yourself to the forefront of a crowded room.

About Martin & Greg:

-Hello, I am Martin Brossman. As a success coach, I believe almost everyone should be on LinkedIn since it has given so much value to myself and to my coaching clients when they spend the right amount of time with it. If you Google my name in quotes, you will see the second item listed is my LinkedIn profile–all possible with the free LinkedIn service. I currently use their paid service, but that evolved after I gained value from the basic free service. (Our post above refers to all that is possible with the free service.) I have been offering group LinkedIn training in the Triangle since 2006, and in response to requests, I now offer customized LinkedIn training for individuals and small groups. My LinkedIn profile: http://www.LinkedIn.com/in/martinbrossman

-Hello I am Greg Hyer. As a local networking advocate, I feel strongly that LinkedIn is the ideal tool and service to use to enhance your professional brand and manage your professional relationships. The benefits to using LinkedIn are significant, yet it does not require that you devote that much time to it. As a founder of a LinkedIn Group and corresponding website, LinkingRaleighNC.com, I help local professionals build a quality network and provide some resources to improve their chances of finding the connection for the next opportunity. My LinkedIn profile: http://www.LinkedIn.com/in/greghyer

Short URL for this post: http://tinyurl.com/10LinkedIn

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Posted in Career, Career Uses, Employment in Raleigh NC, Greg Hyer, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , , , , , , , | 1 Comment »

Why should someone with a job spend time with Linkedin?

Posted by Martin Brossman on 01/18/2009

Keep Employment

Keep Employment - Use Linkedin! 🙂

The following are comments from members of the Linkedin community:

Note: When the commenters use the abbreviation LI, they mean Linkedin.com.  The order of the comments is based on the sequence that people answered the question in the Linkedin Answers area.  To see the original question in Linkedin go to:  http://www.linkedin.com/answers/using-linkedIn/ULI/392100-548650

From Daniel Jatovsky – http://www.linkedin.com/in/danieljatovsky
The average person will spend 7 years at one job. If you want you want your next job to be better than your present job, shouldn’t you spend time meeting people who might offer you opportunities in the future? If you do, then when the time comes to move on (whether voluntarily or not), you will have people to call, rather than starting from square one.
Anyone who thinks they have a “stable job” is kidding themselves. There’s no such thing.

But even if all you want to do on LI is increase your value as an employee, networking is a great way to do it. If you are in any sales-related field, obviously you need to prospect. But even if you aren’t, meeting new people in the same field as you offers chances to improve your skills, find new ideas, and learn about new developments in your field.
Asking why you should spend time with LinkedIn is kind of like asking why you should bother spending time with people if it’s not work-related.

From Graham McKay – http://www.linkedin.com/in/grahammckay
Business is about people and this is a great place to interact with other people… some of this may be about future job opportunities but there is much more than that (sharing experience with fellow professionals, networking with past colleagues etc).

From Laura Ward – http://www.linkedin.com/in/strategicvision
If you only used LinkedIn during the times you *think* it is benefical to you, such as when you are job hunting, then you are not networking to your fullest potential. You never know what will change in both your personal and professional at any given time – keep connected.

From Scott Diamond – http://www.linkedin.com/in/scottdiamond
Was listening to the radio this morning and the business correspondent was talking about how many people who have lost their jobs recently were philosophical about it by saying they really felt trapped in that job. I’m sure there are lots of people that have stayed in their current jobs because of fears of the economy. But a site like LinkedIn can open doors that they might not have even known about and one of them could lead to a dream job.
If that’s not enough, its always nice to reconnect with people from your past.

From Flyn Penoyer – http://www.linkedin.com/in/flynpenoyer
The socializer and casual user should be welcome on LI, but LI is a gold mine of opportunities and the person who has a job may have any number of reasons to be here — but the one obvious one would be so that they could get themselves in a position where they didn’t need the job and were completely independent.
As to what someone should do on LI one must start with some purpose.
If one comes to LI without the goal of improving one’s own situation there is not much to do beyond socializing. If one is looking for opportunities of just about any kind there are probably people here who can help to forward those objectives in any number of ways.
Networking is valuable for any intended growth, and makes little or no sense for those who are or wish to stay static.

From Mary Jo Demski, PHR – http://www.linkedin.com/in/mjdemski
I enjoy the social interaction (re-connections with old friends and establishment of new ones) as well as the opportunity to learn from my peers. Also, I don’t have a crystal ball: right now I am gainfully and happily employed, but what if (2 of the most dreaded words!) something changes down the road? At least I will have a solid network to utilize as a potential source of new employment!

From Marcelo Rahal Coutinho – http://www.linkedin.com/in/rahal
Basically because you/we never know what is going to happen “tomorrow”. LI is my default page when I open my browser. We MUST be tuned in the market movements like who is working where, etc. We never know when those people can help/ add value to us (in our carriers, recommendations, customers, etc.) And the most important thing is that we cannot use LI only when we looking for o job. In Portuguese we say “We only exist if we are remembered by people”.

From Gianluigi Cuccureddu – http://www.linkedin.com/in/gianluigicuccureddu
Networking should be part of daily life. When being stuck without a job and not having networked, someone is obviously too late.
You don’t create valuable relationships and a network overnight.

From: Mark Wayman – http://www.linkedin.com/in/markwaymanlv
Because life is about family, friends and relationships…not material possessions.
I place $100,000+ executives. Average “C” level job tenure? Two years. Over 80% of these executives find their new job via personal and professional networks.
With the current economic state, I am the most popular person in Las Vegas. Plenty of calls from people I have not heard from in two or three years asking for jobs. No thank you.
Dig the well before you need a drink. Build the bridge before you need to cross the river. The best time to plant an oak tree was 25 years ago. The second best time is today.

From: John M. O’Connor- http://www.linkedin.com/in/johnmartinoconnor
Why should someone with a job spend time with Linkedin?
As a Career Coach and Consultant, I must say that nearly everyone should view their current position as if it is in transition. In fact, most jobs and careers truly are in transition whether you know it or not.
Additionally I must say that not everyone who has job should “spend time” with Linkedin. As much as I am a proponent of Linkedin some careers and career paths may not be conducive to this network. But let’s focus on most people in a career or job.
Let me make five quick points here on this subject:
1. BUILD RELATIONSHIPS. You will benefit from building relationships with key contacts throughout your career.
2. PRACTICE GIVING. The give value first before you expect to get value seems to be heavily promoted and a part of the Linkedin culture. That principle should guide all of your networking communications.
3. BUILD USING BUILDING BLOCKS. Linkedin can literally provide contacts, then relationships then solutions to problems you are trying to solve at work or while you are working. Why not take advantage of consistent networking and relationship building?
4. INVEST NOW – FOCUS YOUR TIME. Just spending time with Linkedin Martin simply is not enough. If you are going to utilize the features then utilize the features you need to reach your specific career goals. If you gain permission and acceptance of this device when you have a job then you don’t have to panic use it if you are ever let go.
5. GET SPECIFIC. Answer the question – What has Linkedin done to help me with my career or what could it do? Find a coach, hire a professional and think about this question. Find out and apply all positive answers.

From Greg Hyer – http://www.linkedin.com/in/greghyer
This is a great question because not many people want to think about what to do when they have to start a new job search. LinkedIn can serve several purposes for someone who is looking for a job or is not but might have to by force. In the case of the person not expecting a merger to happen or cut backs to include his or her position LinkedIn is where you belong. That person can use LinkedIn to network with co-workers and keep in touch with them after they are no longer working together. Networking with co-workers is like a “gateway drug.” After that this LinkedIn user will start to expand their network beyond co-workers and join groups that meet their interests. Now this person has established their network and has it “on paper” so when it comes time to move on the transition is much easier.
On a personal note, I was told about LinkedIn by a co-worker who new I was transitioning to North Carolina. He insisted that I use this as a way to ask friends for help. He was right to suggest it and LinkedIn helped me find my current position through a connection.

From Emily Nichols – http://www.linkedin.com/in/enichols
Call me naively optimistic, but now that I’ve got a LinkedIn profile fully completed, I feel much more confident in my ability to locate a job. I’ve been fortunate enough to meet some incredible people, like Martin Brossman, Greg Hyer, Christopher Durham, and Chuck Hester–all people I may have never met without joining LinkedIn and the groups they participate in.
I think, especially in this economical climate, you would be crazy NOT to have as many career resources at your fingertips. They say you should always keep an eye and ear open to potential jobs because even if you love your job, you may find one that will lead you in a new and even better direction. Life and work are about the moments that lead us to our next great adventure–LinkedIn can guide you.
Not only is LinkedIn useful in a job hunt or meeting new business contacts, but it’s also keeping me on top of new trends. Members post bulletins about interesting marketing ideas, trends in social media, and links to informative videos and articles on the web. In reality, my LinkedIn is an educational resource.
I’ve recommended all my friends get on LinkedIn and even made it part of a branding initiative for my consulting job. I’m currently looking for a job in Raleigh so I can relocate from Boston and I feel that I’m much more well-informed on what’s out there for jobs.

From Chuck Hesterhttp://www.linkedin.com/in/chuckhester
The old adage “dig your well before your thirsty” sums it up for me. Making sure you have a network to turn to if you need them is very important, and LinkedIn is the best tool available to build that network.
As a Pay it Forward advocate, the ability to help others is also important, and again LinkedIn is amazing for making that happen.
Thanks to people like Greg Hyer and of course Martin Brossman, I enjoy a solid, deep network of professionals that I know I can turn to if I needed help.
It’s a different world than it was in 2001 during the last dotcom bubble burst and 9/11. We are all in this together and it’s important to maintain relationships in good times – and bad.
My book talks a lot about this very subject. Links: http://www.thepayitforwardchronicles.blogspot.com

From Paige Dumoulin – http://www.linkedin.com/in/paigedumoulinmedica
You already know the answer to this question. For a lot of people it’s a matter of “you don’t know what you don’t know”. They don’t see the value in it because they were too busy working. I personally do based on having been unemployed and everyone told me to “NETWORK”. YIKES!! I had no clue.
Thankfully I found this site, started utilizing the “Answer” section and made several fantastic connections….I even gained employment thru a LinkedIn Group. But the friendships I’ve made go far beyond the job search. Now I just enjoy sharing ideas and learning from others!

From Nikhil Bhatnagar – http://www.linkedin.com/in/nikhilbhatnagar
In my opinion it does not matter if you are with or with out job and are into networking like linkedin or any other. It is a platform where you can easily advertise yourself and your work. and according to me and my experience advertising does not means sales! it is generating interest and product awareness it could be you or your work.
For example : if throw a stone in water you can see the circular rings and how fast it moves and vanish the heavier the stone-> big circles and fast movements like epicentre” i was trying to explain the concept” ..

From Jeff Knight – http://www.linkedin.com/in/jeffknightnc
Connecting with new sales prospects, locating help on difficult problems, maintaining a “pulse” on your industry, and of course, establishing a support network well before you need it.
Another subtle value provided by Linkedin is the convenience and accessibility of the network information. As an executive of our company, I have spent the last 5 years turning around problem profit centers. Managing the projects, recruiting, marketing, and the systems development takes its toll on time, personal and otherwise. Many of my peers, working in similar situations, have made the same observation. We are all running hard to innovate and deploy, immersing ourselves in our businesses. Attending national seminars, trade shows, and other traditional networking events can become impossible for long periods.
Linkedin has provided a means of relief from the silo that the competitive business climate can create. It provides quick and easy access to a wealth of knowledge, packaged in very informative “personal profiles” and groups. I have had the benefit of making some great connections, obtaining real help, and most importantly being able to offer help to others. Access to Linkedin, from the hotel or wherever, can greatly expand your reach and widen your personal area of influence.
I was introduced to Linkedin by John O’Conner with Career Pro of Raleigh, NC. John has become a great resource to me and our corporation. I would also highly recommend “Networlding” by Melissa Giovagnoli and Jocelyn Carter-Miller. It provides great instruction on defining goals and developing plans, while leveraging social media, to yield personal success.

From Amanda Normine – http://www.linkedin.com/in/amandanormine
You may have a good job now, but having connections in the right places could bring you a better one down the line!!!
Many recruiters, like myself, only target people who are currently in the workforce… so you never know when that opportunity would knock on your door, should your door be visible!

From Joy Montgomery – http://www.linkedin.com/in/joymontgomery
Do you know an easier way to keep your network alive and well?

From Laurie Meisel – http://www.linkedin.com/in/lauriemeisel
I believe there is much to be learned just by looking at other people’s profiles!
Let’s say person “A” has been in their current position for 8 years and now person “B” comes along a recent grad who had the opportunity to prepare for the same field. While person “A” has the time on the job will s/he have the same range of skills?
Let’s say a lot of new tech has been introduced into the field if person “A’s company is not yet there, person “B” could be coming out of school with all of the latest skills ready to swoop in. Person “A” is no longer on the same playing field to make a career move (if they haven’t kept up on their own.) AND that person might not even know it, unless they LOOK and see what skills someone of the same position elsewhere is carrying. It can be quite eye opening!
So, why would YOU say that someone with a job should spend time with Linkedin? Or what did you learn from this post? If you find it useful share it with a friend!

From Jocelyn Oakman – http://www.linkedin.com/in/jocelynoakman
LinkedIn is like my “Poker Hand”. I don’t want to bet on my career with only 1 Ace (My current Position). LinkedIn is like the card dealer, and the connections I make are the deck of cards. Any one of, or combination of, my connections could win me my next big career success. That success could be in the form of increased business from referrals and advertising through my connections in my current career path, or it could mean landing a brand new career.
It has been proven over and over again that “Who You Know” can have a greater impact on your career than simply “What You Know”. LinkedIn helps maintain your visibility to your connections as you grow in “What You Know”, while at the same time updating you on how they are growing in their career success. This viral forum for an interchange of knowledge about business and opportunities is what makes LinkedIn such a powerful resource for all business professionals.

From Todd Thigpen – http://www.linkedin.com/in/toddthigpen
I believe networking to create constructive relationships is beneficial, whether employed or unemployed. For those unemployed without any strong network or experience being unemployment, one common attribute of networking I’ve observed is a sense of urgency or anxiousness that effects the conversation. The need for employment seems to bias the conversation. For those happily employed, this need doesn’t exist. I believe effective networking is about giving rather than receiving. Someone employed is in a better position to give. Hence, they can build constructive relationships that may benefit them in the future. LinkedIn provides a great forum for effective networking. Employed people should utilize LinkedIn.

From Martin Brossman – http://www.linkedin.com/in/martinbrossman
If you have a job and you are not taking some time to invest in good people outside your job you are just not taking care of your family or yourself. Why should people help you if you have made no effort to invest in them. Linkedin is one of the best free business resources to spend a little time each week to do this without having to spend a lot of money. I keep meeting people laid off who never thought it would happen to them an see the scared look in their eyes because they did noting to network until they were laid off. They are trying to network now and the need still exist but the effort required is many times greater. If you work with a good job placement person or career counselor you will still get better help if you bring a network with you. What have you done today to network with good people?

Why would YOU say that someone with a job should spend time with Linkedin? Or what did you learn from this post? If you find it useful share it with a friend!

Short URL to this post   http://tinyurl.com/linkedin4job

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A Few Tips on Getting the Most out of LinkedIn.com by Martin Brossman

Posted by Martin Brossman on 01/01/2009

LinkedIn.com is a business networking resource on the internet. It complements your fundamental networking skills in building relationships of value which you would use with people you interact with in person. It offers you a world wide connection, a way to “personally brand” yourself, make contacts for jobs, and have a chance to acknowledge good people throughout your past.

First of all sign up if you have not, today! The basic service is free! And fill out the entire profile. Include as much information in your profile as you can. This includes simple hobbies, interest, and associations that are important to you. Those profiles show up in Google searches, so others will be able to view the information. If you understand “personal branding” of YOU, then you know the benefit of this. The more positive points of reference to you on the web the better (as long as they are real).

Take a few minutes and think about people of value from your past who you might link with. Search for their names and invite them to reconnect. Then take the time to write them an endorsement (even a sentence is good). Your name is tied to this so make sure it is authentic and also reflects well on you. If you keep doing this and helping people your own endorsements will grow over time and be well earned. Endorsements of you initiated by others are obviously best. You really don’t want to ask for an endorsement unless you are clear they would love to give you one and are simply looking for an opportunity.

Look for professional associations or groups such as your college on LinkedIn and if they are not listed encourage them to”register.” My own college St. Andrews is not listed and I am working on getting them to sign up. This “group” feature of LinkedIn is very important. It lets you gain contact with all the members of that group to build relationships if appropriate. As you set up for your own “LinkedIn” web link be sure it reflects your real name. When you sign up for an account, you are assigned a random number that designates your profile page on LinkedIn. You can then go into your profile settings and change that number so that instead of http://www.linkedin.com/pub/1/712/a78, you would have a personal link like mine:  http://www.linkedin.com/in/martinbrossman. You can and should add this to your website and email address.

Understand and use the questions area. People are wonderfully generous about helping other LinkedIn.com members. Ask questions of things you think the members may be able to help you with and answer some of the questions if you can. You may be known as an “expert” over time in that area.

Also, have some fun. I found a distant cousin in Australia of whom I was completely unaware of. I have looked up people who took training programs that turned out to be of great value to me and made some good friends that way. Remember to build your network and invest in it before you need it!

Let me know how YOU are using linkedin.com

You may enjoy the current article in the News & Observer about Linkedin.com. It is titled “Are You Linked?”
http://www.newsobserver.com/business/technology/story/630408.html

www.linkedin.com

Be well,
Martin Brossman
www.CoachingSupport.com
martin@coachingsupport.com
www.InquireOnLine.Info

Posted in Career, Career Uses, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , | 3 Comments »

A Unique Gift for Someone of Value in Your Past or Present – A Linkedin Recommendation

Posted by Martin Brossman on 12/19/2008

ChristmasGiftA Unique Gift for Someone of Value in Your Past or Present

Consider giving a gift for someone in your life that has made a difference in your life. Someone you currently know, have done business with, or just worked with. Someone maybe from 20 years ago that you admired, that stood out as exceptional in some way in your presence. Give them a gift that 30 million people can see. The gift of a recommendation in Linkedin.com –a professional networking site that costs nothing to join. A web site that lets you appreciate people in a way that may help them get a raise, promotions, a new job one day or close a deal for them by a client seeing it. To give a recommendation in Linkedin they need to be connected to you. I recommend these steps to follow:

1) Making an ongoing list of anyone from your past that you remember being outstanding or exceptional in your presence.

2) If it was important and your job was to say something honest about them in a group of people, what would you say? (If you are shy assume that shyness just went away like magic.) Then write your comment down.

3) Look them up in Linkedin and see if you can find them. If you can, see if you can get introduced to them, sharing the recommendation you would give them in the introduction. Tell the person or people who are passing on the recommendation that you found this person and that you want to connect to them so you can give them this recommendation.

3B) If you cannot find them on Linkedin, check Google.com with their name in quotes or check any directories you are aware of. Make the same offer in an email if possible. If you cannot find them at all, save the write up in a document with others and check back in the future.

4) After connecting to them, give them the recommendation. You may let them know that if they see anything they would like changed to let you know. You may have gotten some data wrong.

5) Do this activity engagingly, be authentic and honest about the way you know them. The more specific the better.

I guarantee this will enhance your life and your business! If you link to me on Linkedin make sure to reference this letter or how you know me in a personal note. Never use the blank form comment in Linedin. If they are not worth the time to write a personal sentence or two, you should not have them in your Linkedin group.

Share this posting: http://tinyurl.com/3jp5ay

Also see my instructions on giving a recommendation in Linkedin: http://www.youtube.com/watch?v=R5izESU7oqI

Be Well,
Martin Brossman
Martin@CoachingSupport.com
Linkedin profile: http://www.linkedin.com/in/martinbrossman
Twitter Update’s: http://twitter.com/martinbrossman
www.ProNetworkingOnLine.com
www.CoachingSupport.com

See all the posting on this blog at (contributors welcome):
https://usinglinkedin.wordpress.com/

If you live in the RTP NC area also check out the local Linkedin resource: www.linkingraleighnc.com

Posted in Career, Career Uses, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , , , , , | 1 Comment »