Business & Career Uses of Linkedin – Martin Brossman

Understanding Linkedin both for business and your career, managed by Martin Brossman

Connecting LinkedIn to In-Person Networking with the Poken

Posted by Martin Brossman on 11/22/2009

Connecting LinkedIn to In-Person Networking with the Poken, an electronic business card and much more.

LinkedIn is just one of the many “Networks” that directly connects with the Poken. You meet in-person at something like LinkedIn Live or a Linking Raleigh event(two in-person Linkedin events in the Raleigh NC areas) . You both have a Poken and touch Pokens. They glow green to show the connection worked and you have now transferred all you Social Media links and Linkedin link that you want to share to each other.

Here is more about the Poken:

Understanding the Poken which represents the next generation of business cards by Martin Brossman

This is a new electronic business card that stays up-today-date and includes Social Media links as well as your picture. In the old days we traded business cards that were often hard to read, when we got back to the office we had to type or scan into our computer and used paper from trees (NOT Green).

Today instead of the business care we use the  Poken which cost from $20 to $35  (much less then a bunch of quality business cards) .  You meet someone; touch your Pokens together that with sort range wireless transmits a code to each Poken. You plug your Poken in to your computer back at the office using a standard USB port and all their info shows up on the screen including web address, social media sites, videos and their picture. You can export this data electronically to any other system you want.  If they change a website, a phone number, a job, their picture then you get updated with the change automatically! It also shows you where you met them in time.

The Poken is much, much more than just a electronic business card sharing device. It is a fun way to share your social media and contact information with someone you meet who also has a Poken. It can include your photo, all your social media sites, your websites, phone, address..whatever you want to add. Links are active hyper links AND they don’t have to type your contact info into their computer. You can have it on you keychain and when you find someone you meet that also has one and you would like to share information with them, you just touch your Pokens together. They glow and that means the transfer of the ID’s occurred. Next time you are at your computer you plug your Poken into the USB slot and it transfers all your contacts to the web based Poken contact page. It is a new product by a new company that is already turning a profit. I believe this or something like this will be used more and more in the future over just a business card.

Their are two models of the Poken and the Hub:

  • PokenSPARK: Cost less (~$20.00 + shipping ), are the the little things with the big hand, has no extra memory.
  • PokenPLUS: Cost a bit more (~$35.00 + shipping), looks like a USB memory stick and had 2Gig of re-usable memory as well as the Poken electronics and storage for the Poken data. To see the PLUS:
  • PokenHUB: This is the website you use to maintain and keep all your contact data. Since it is web based you can be a different computer and both view and update it. To see more about the HUB:

Benefits of the Poken:

  • Don’t have to type in their contact information or re-check check scanned in information like a business card.
  • If they change their connections or content information your information on them is automatically updated.
  • It includes the time / date when you met them on a time-line.
  • Their photo is included.
  • You can easily export the data to other electronic devices.

What is required to make this work for you:

  • You both have to have a Poken.
  • You both have to have internet access.
  • You need to carry it with you.
  • Every 4 to 8 months you will have to open the little case and change the battery that you can find at Radio Shack.

Some resource to lean more about the Poken
A videos about the Poken:
More about it:

More about the Networking concept related to Poken:

What the Poken looks like inside:

Text explanation of the Poken including the manufacture and technology from Wikipedia:

Blog post comparing the Poken to other Digital Business cards:

Placeto buy your Poken!:

Also you can get them from a link on
At FindaPoken

And I am often carrying around a few that I will sell at $19.95 for the PokenSPARK and the PokenPULSE for $34.99 (you don’t pay shipping).
Call me for info (919) 847-4757

Now that you own a Poken, how to connect it to your computer:

Hope this was informative and please post your additions and comments. If you have a Poken let us know! I have a new list on Twitter called Poken Owners of RTP, if you are one and want to be on this list send me a tweet! Here is the link to the list:
Post a note here or to my Twitter account:

Martin Brossman
Raleigh NC

Linkedin Live is run by Chuck Hester and Linking Raleigh is run by Greg Hyer –

Posted in Business Networking, Greg Hyer, Linkedin, Martin Brossman, Raleigh NC, Sales, Social Media, social networking | Tagged: , , , , , , , , , | Leave a Comment »

Learn Tips and Techniques for Linkedin on Twitter

Posted by Martin Brossman on 10/11/2009

Using Linkedin by Martin Brossman

Using Linkedin by Martin Brossman

Learn Tips and Techniques for Linkedin on Twitter. Here are two Twitter id’s that offer useful tips on using Linkedin.

The Linkedin official Twitter id is:

Then my own useful Twitter id about Tips, Techniques and info about Linkedin is:
I welcome comments of what you like and would like to see more of. I also want to thank Greg Hyer of who at times will be contributing to the post.

My personal Twitter Id is:

Be well,
Martin Brossman

Posted in Greg Hyer, Linkedin | Tagged: , , , , | Leave a Comment »

Top 10 Reasons You Should NOT be on LinkedIn

Posted by Martin Brossman on 08/09/2009

They may not need Linkedin

They may not need Linkedin

Top 10 Reasons You Should NOT be on LinkedIn – Compiled by Martin Brossman (a bit of humor and a serious message)

1. You believe someone might steal your soul if you post a photo, and before a large rain you have to add more straw to your roof.
2. You’ve faked your own death or think you ARE Elvis.
3. You dislike people, you hate business, The term ‘networking’ makes you cringe and people you haven’t met yet are evil who eat strange food and live in enemy states.
4. You don’t, nor never will, have, any reason to build your business, meet other like minded-professionals, find clients, or need a job.
5. You named any of your children for your favorite beer, you mispelled you girlfriend’s name on your Tattoo, and are annoyed by the doctor who showed you all those dirty pictures in the ink blot test.
6. You are in the witness protection program and a guy named Godfather is trying to connect to you on Linkedin to resolve some unfinished business.
7. If you divorce your wife, you are wondering if she will still be your sister.
8. You spent 10 years in jail and were never inmate of the month.
9. You have a six figure income and when you are laid off you would like to be forced to get rid of all your belongings due to lack of connections for new employment.
10. You feel other people waste time and misuse the internet, so you’ve decided not to be on at all.

Thanks for all who contributed, and if we truly offended anyone, I apologize. It was done with good intentions. There were so many great ones it was hard to choose. Maybe more to follow. You can see all of them at the original question link:

Remember: Friends make sure their Friends are on LinkedIn, if they care about them!

Special thanks to the following specific people: Thanks Judy B. Margolis, MA – Linkedin: who inspired #2; Thanks Rob Duncan – Linkedin: who inspired #3; Thanks Kristen Fife – Linkedin: who inspired #4; Thanks Anthony Sutcliffe – Linkedin who inspired #5

Martin Brossman – Success Coach/ Trainer / Auther –

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Using LinkedIn for Sales – Part 2

Posted by Martin Brossman on 08/09/2009

I have been coaching high-quota Sales Professionals for many years and believe LinkedIn is one of the most important free sales tools available today.

Remember, LinkedIn is a professional tool for solving tasks. It is not a cold calling list or directory of your target clients. It IS a first place to check for current and future contacts and business, due to the high quality of the data when it is present. Since each profile is about an individual, automatic self-interest is generated for being well-represented on the web.

If you look at a person’s profile, you will get all the information they choose to make available, and also you can get a sense of how much they use LinkedIn. For example, you can note whether their Public Profile consists of their name vs. the pre-assigned random numbers and letters. If they have personalized it they are likely using LinkedIn frequently. Next, notice how many recommendations they have, how many connections they have, if they have a picture, and whether they filled out their profile. These factors all point to how comfortable they are with using LinkedIn, and possibly how receptive they will be in accepting your introduction.

Know your target clients and businesses and observe how close you are to them through LinkedIn connections. Who do you your ideal clients trust and how well connected are they to you? You want to keep building your connections closer to your clients and that is done by relating to them and building their trust, not just by sending them an invite to connect. Are there a few people that seem to be more connected to your ideal clients than others? If so, these people need to be a higher priority for building and maintaining relationships.

It’s important to understand that this is a dynamic process which still involves building trust and connections, just like traditional networking has all along–which means investing in quality people who are on the path to where you want to be.
If you are a sales professional, LinkedIn is not only a big asset to your own career but also to the company you work for. If you set up your web link back to the company web site (using the Other option) and use the right keywords in your profile that your customers use, you will enhance the web presence of your company and yourself. A true win-win. This also makes it easier for your contacts to refer YOU to other members of their company by just referring people to your public profile.
That last tip I want to share today about your LinkedIn profile is: make sure to clearly have your contact information easy to find, especially your phone number. Make sure to first include it in the Contact Settings area at the bottom of your profile, but if you are in sales I would also add it at the top in your Summary area.

Last, when should you upgrade your LinkedIn profile to the paid version? When you keep running up against the notice that says you need to upgrade to get the information you need. LinkedIn is very generous in giving a lot for the free service, so use all of it.
Since LinkedIn does such a great organic job of enhancing the brand of a business by having all their key people correctly listed on LinkedIn, you could add more value to your customers by offering resources for them to be on LinkedIn. That may be you or someone who provides LinkedIn training.

Martin Brossman can be reached at (919) 847-4757 – and see his LinkedIn resources or on Twitter:

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Understanding Linkedin for Sales Professional – Part 1

Posted by Martin Brossman on 04/23/2009


Look up your next contact on Linkedin

Look up your next contact on Linkedin

Last week I convinced my friend Bob of the value of using Linkedin for sales. It happened right after I saw him having lunch with John, another friend of mine. When Bob called me later to let me know that he was doing well in his new position and to make an appointment with me for continued sales coaching, I mentioned that I knew John well. I asked him if he had used Linkedin before he talked to John. Bob said no, he hadn’t. I was sitting at my computer at the time. I asked, “Did you talk about the fact that you are both big Hurricanes fans? “No, I didn’t know that,” Bob replied. Then I asked him, “Did you discuss that you both did your undergraduate work at North Carolina State University?” Again, Bob said no.”Did you tell Bob he knows your best customer, Richard Jones? Bob replied, “No, that would have been great to know, but it didn’t come up–how did you know this?” I told him I knew it because I had looked at John’s LinkedIn profile. “If you had just taken a moment before you met John to look up his Linkedin profile,” I explained to Bob, “you would know all this information and more. Also, since John posted his profile on Linkedin, it is information that he is clearly comfortable having others know, so it’s okay to mention. You could have said, ‘I looked you up on Linkedin and noticed that you are a Hurricanes Fan, or that we both went to NC State.””Now, on the other hand,” I continued, “if he looked you up on Linkedin, he would see that you had 15 connections, that your profile says you still work at the company you left two years ago, and that you don’t have a single recommendation.” “Bob,” I said, “you’ve done your best to always sell top-quality products with a personal commitment to give the best quality support to your customers. Would you want an easy way for potential customers to see your years of experience and be able to check you out before you meet? I know you have a large number of customers that would be pleased to give you a recommendation on Linkedin if you simply asked. Bob replied, “Can we include some Linkedin training along with regular sales coaching-as soon as possible?I told him to start immediately by making sure his Linkedin profile was fully filled out and to start looking up customers before meeting them. And I noted that there’s also a large amount of information available by looking up the company that many people aren’t even using, which gives info which would have traditionally cost money or a lot of research. Several key things for a sales professional about Linkedin: Start looking up companies you are involved with, including your own. Before you meet with someone see if they are on Linkedin and review their profile. Make sure that when your future customers look you up on Linkedin, current information is there that enhances understanding and trust of you. Linkedin is a valuable tool for a successful Sales Professional and offers a great deal at the free service level.



—Martin Brossman: Success Coaching & Trainer offering Social Media, Personal Branding and Linkedin training since 2006. (919) 847-4757 (Article re-printed from )

Posted in Career, Greg Hyer, Linkedin, Martin Brossman, Sales | Tagged: , , | 1 Comment »

People Who Gained Employment on LinkeIn

Posted by Martin Brossman on 03/13/2009

A few stories about people that got jobs or business using Linkedin. These replies came from a question I asked on LinkedIn:

“The job in question was never advertised and is my current role. One of my contacts is a head hunter who had been given an assignment to find a new SVp EMEA, we knew each other originally via some common connections and had recently linked networks. He gave me a call to ask if I knew anyone as he had posed a no name job profile on LinkedIn… I said me and after several rounds of interviews against 34 other candidates I was offered the position. ” – Preferred be anonymous

I got my current job partially through using an Introduction while in the interview process…
Bryan C Webb, P. Eng.

I am a LinkedIn Success. I connected with Chuck Hester, Director of Communications at iContact. When I saw an open sales position with iContact I contacted Chuck ask asked if he could ask the hiring manager to take a look at my resume. Two weeks later I was hired.
It is important to keep in mind that it is up to you during the interview to impress the hiring manager and remember the reputation of the person who offered to help. Greg Hyer –

In February, I am being flown to Chicago to be a keynote speaker at an professional association’s annual conference. The event planner found me through Linkedin.
Dan Galloway –

As an Outplacement counselor, I recommend Linkedin to all my clients who constantly use it as a source of Leads, Research, and Networking. Many of my clients have found their new position through a connection on Linkedin. Martin Brossman has presented to our clients how to effectively use Linkedin in their Job Search. This exceptional presentation launched an effective tool for my clients. Thank YOU- Martin –
Mary Cichocki –

I am currently working on a short-term project because I responded to a comment in one of my Linkedin groups. It’s an extremely interesting project at a great company with wonderful people.
Linda Bogie –

I am a LinkedIn Success. I connected with Chuck Hester, Director of Communications at iContact. When I saw an open sales position with iContact I contacted Chuck ask asked if he could ask the hiring manager to take a look at my resume. Two weeks later I was hired.
It is important to keep in mind that it is up to you during the interview to impress the hiring manager and remember the reputation of the person who offered to help. Links:

I have received several offers from LinkedIn Members. I have also been approached a number of times. Unfortunately, I have not accepted a position as a direct result of my LinkedIn membership. However, it has been present at every stage of the hiring process. Typically, 4 out of every 5 recruiters or hiring managers reference some information listed on LinkedIn. On many occasions, I have been asked about a person I recommended or a recommendation someone left for me. A few times, I have even been able to solidify a relationship during an interview because of a common connection. The funniest LinkedIn incident occurred last year, I was interviewing for a position. While I was waiting, a gentleman “bumped” into me in the hall wall. We then sparked up a great conversation during my wait. Later in the day, I interviewed with the same gentleman. As it turns out, he was the hiring manager. He had researched me on LinkedIn, saw my picture, and hunted me down. His goal was to get to know me outside of the interview process. I hope this helps your blog and inspires other LinkedIn users. By the way, if you would like to assist me in landing my first job via LinkedIn, Feel free to check out my profile: or my website at

In prior positions, I twice hired executives through I posted the position, received a significant amount of interest, was able to conduct all the necessary pre-interview due diligence on LinkedIn, and made offers post-interview that were accepted.
Amit Malhotra –

I have received profitable consulting and speaking engagements, job offers, and personally utilized LinkedIn resources to seek candidates for positions that I had available. LinkedIn is a fantastic tool for staying in touch with people, profession updates, and groups that offer great services to individuals and communities. Dorene Weiland –

Yes. I’ve placed 23 people with clients in North Carolina (manufacturing and high tech) using LinkedIn. It’s the most useful tool out there to identify top talent. Amanda Moore -

I have been hired by a contact initiated via LinkedIn and I believe I’ve helped a few people connect for new jobs too…
Anna Marshall -

LinkedIn is a great tool for that. I use LinkedIn daily as a recruiting tool. The added benefit is that my candidates can research me just as much as I can research them so that they know exactly whom they are working with. In a career move, its important to have that leverage.
Adam Staton -

My present assignment was gained by a consultant who included me in his contacts some months ago. That connection contributes to get in contact with people from the same recruitment company.
I am convinced about the efficiency of a tool like LinkedIn to gain a job or an assignment. But the results depend mainly from you, by the usage you are doing of LinkedIn. Depend if you are using LinkedIn as a network tools or as a “phone book”.
Eric Saint-Guillain –

yes – my latest job came through a connection in my network – been here for 18 months now 🙂
Guy Tweedale –

Yes, I answered a question like I am doing now (in the Q&A area of LinkeIn) and got regular work from a new client of mine with a logo and brochure. More work is coming. So does Linkedin bring work? The answer is yes. But you have to work Linkedin. Not sit on the sidelines.
Coby Neill –

So what is your story, have you or someone you know gained work from using Linkedin. Let us hear your story!
– Martin Brossman Success Coach / Trainer / Author –

Tiny URL of this Blog post for Micro-Blogs:

Posted in Career, Career Uses, Employment in Raleigh NC, Job Hunting, Uncategorized | Tagged: , , , , , | 1 Comment »

A Few Comments About the Securities Industry and Linkedin

Posted by Martin Brossman on 02/28/2009

A Few Comments About the Securities Industry and LinkedIn as well as Social Media. If you know of other free resources related to this topic please share them by posting a reply or sending me a email ( ). These post came from a question I asked on LinkedIn about the resistance in the Securities Industry to LinkedIn and Social Media. This seems to be a challenge, because this is an important place where the future customers will be found. Many people in the Securities Industry are getting more pressure to gain more clients but then told not to use social media and LinkedIn, a key way to build future relationships.

The key comments:

From: Jay Izso –
While I agree that the securities industry is handcuffed by compliance departments I have come to understand why. If we take anything from the Bernie Madoff case, we can see that people are not what they profess to be. True this destroys it for those people who are reputable and perform their job with integrity, however, it only takes a one bad apple to spoil the entire bunch.
Furthermore, I have come to understand that these companies are almost completely responsible for not just their employees person, but what they say or do that might be connected to the financial industry. If they give one piece of advice that it is not in agreement with company policy and a person takes that advice through a social media site, while the advisor may be in serious trouble, the company may face consequences as well.
I don’t see the compliance companies letting up on this. As a matter of fact my guess is as a result of all the financial backlash, things may get even tighter in some companies.
So what is the answer: Online Marketing evangelists. Since, these securities and financial people are limited in their promotion there is nothing wrong, at least from what I can tell, if non-compensated clients, friends, or family voluntarily solicit on behalf of these advisors.
For instance, I use Bob Watral with Smith-Barney in Raleigh, NC. I have been extremely happy with his dedication to my small amount of money, his consistency, and integrity. I also have endorsed him on my linked in profile.
I have no problem being an evangelist for Bob. I get nothing from it. I just know he does a great job and I want to tell others.
If people can get a hold of the concept of “marketing evangelists” regardless of the compliance issues they still can get a great business moving through social media.

From: Frank Williams
I am probably a rare breed in that I am a PR professional who held a Series 6 securities license in a previous life.
Let’s look at this from a PR angle, through the securities industry’s eyes. Imagine for a moment that you are in executive management at a firm which offers securities. Imagine that one of your brokers/agents engages in a seemingly innocuous discussion on a social networking site, but someone construes that discussion as giving financial advice and makes a trade or purchase based on that information — and then that trade/purchase results in money down the drain. This could result in negative PR and, potentially, a legal problem for your company, something which you want to avoid at all costs.
A big part of the securities industry’s resistance to social media likely results from the number of lawsuits filed (many of them likely frivolous) against securities companies. My guess is that they will eventually open up (to a degree, at least) to social networking, but only after they have plenty of internal safeguards and a great deal of training in place for their agents/brokers.

From: David Bass
I don’t want to make any excuses for the compliance staff, but it does help to understand the regulatory framework a bit.
Every securities firm must develop a set of “Written Supervisory Procedures” (or “WSPs”) that are satisfactory to FINRA, and then follow them. The WSP’s establish a supervisory framework and establish procedures to ensure compliance with laws governing advertising and sales literature, background checking and registration for new personnel, review of correspondence, handling customer complaints, privacy, handling transactions, and all the other things that go along with handling funds or securities belonging to others (i.e., customers). (I’ve written an entire set of WSPs from scratch, ultimately to the satisfaction of FINRA regulators. It’s a beastly task!)
One of the biggest “gotcha” areas that has led to fines imposed on securities firms is the review of correspondence. The regulations basically require firms to supervise all incoming and outgoing correspondence related to conduct of the firms’ securities business. The review is to ensure correspondence complies with FINRA Conduct Rules regarding standards of commercial honor and just and equitable principles of trade (Rule 2110), the absence of manipulative, deceptive or other fraudulent devices or contrivances (Rule 2120), content standards (Rule 2210(d)), and to identify customer complaints. Then all of this correspondence needs to be saved, maintained and archived.
So what is the DEFINITION OF “CORRESPONDENCE”? This includes all written and electronic correspondence. Letters, faxes, email, text messages, instant message programs, and anything else that can be read (as opposed to listened to) is considered correspondence.
The compliance staff fears that which they cannot review. LinkedIn In-Mail messages are a problem if used for business purposes by securities professionals. The incoming In-Mail shows up in my email In-Box. No problem here – it goes through the server where a copy can be captured, reviewed and archived. BUT WHERE IS THE OUTGOING IN-MAIL? Hmmm… not on the securities firm’s server!
Some of the best features of social media are also the most frustrating for the securities industry. IM, text messaging, in-mail, Twitter, etc. are really more like voice converted to text and less like traditional correspondence. If the securities industry compliance staff AND FINRA AND the SEC and Congress can all agree on this and modify the regulations to accomodate communications of this nature (by redefining them as extensions of voice, rather than extensions of writing), then the industry professionals who are social media-savvy can emerge as winners. Until then, we’ll continue to be frustrated.

From: Doug Cornelius
Advertising and correspondence are tightly controlled in the securities industry. Those limitations are in place to protect investors from shady securities dealers.
One of the problems is getting social media messages into a repository where they can be reviewed and stored. For some social media platforms, you can do this. The closed platforms are a problems. For example, on Twitter, it would be easy enough to pull a persons tweets in through an RSS feed for review and storage. Similarly, blog posts could be as well.
The key, as you point out, is transparency. We need to know what the dealers are saying about the securities. The transparency protects the investor.
As for LinkedIn Answers, if I could subscribe to an RSS feed for all of your answers then it would not be a problem. But since I can’t, it is not transparent.
Much of the problem lies with the underlying social Internet platforms and not the compliance regulations. They are purposefully closed and do not allow information to go outside the platforms. The platforms are not transparent.

Share your comments and you can see the original question at:

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Posted in Career, Linkedin, Martin Brossman, Sales, Securities Industry | Tagged: , , , , , , , , , | Leave a Comment »

The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business

Posted by Martin Brossman on 02/01/2009

How are you using LinkedIn?

How are you using LinkedIn?

The Top 10 Reasons to Spend Time Using LinkedIn for Career and Business
By Martin Brossman and Greg Hyer

LinkedIn is a free resource that lets you build and maintain a global and local network–a powerful tool in a world where higher transparency is required for trust. LinkedIn allows you to keep in touch with not only what people are doing but who they are connecting with. It is a social medium that is professional and businesslike. If you have not spent time with it and you care about your career and your clients’ trust, it’s time to start allotting some hours to it.

Here are just a few reasons to invest time in

1. More than 30 Million people you can search.
LinkedIn lets you research 30 million professional people with almost 100% accuracy and gives YOU permission to know the information posted on the profile. For example, if you met someone for the first time and mentioned you saw in their LinkedIn profile that they went to the same school you went to, that would build rapport. If you gained this information from a private paid database, that might make them feel uncomfortable.

2. Free quality consulting advice.
Use the Answers area of LinkedIn to obtain valuable free information as you need it—it’s often comparable to thousands of dollars of consulting advice. One way people are motivated to give you quality answers is because they have a chance of you voting their answer to you as the most useful answer increasing their status as an expert.

3. Establishing yourself as an expert.
Receiving authentic recommendations from past or present associates and co-workers which appear in your LinkedIn profile can help position you as an expert. Of course recommendations have to be earned by quality work, generally building over time to enrich your LinkedIn presence, and are often inspired by your giving sincere recommendation to others. At the same time, answering questions offers you a further opportunity to be seen as an expert by responding to questions posed in your field. When your answer reveals your expertise, you have the possibility of being voted “expert answer.”

4. Enhancing your brand and presence on the web.
LinkedIn is a site that builds more credibility than your own website. It is well-indexed by Google. When people see a recommendation given to you on LinkedIn, they can choose to see the full profile of the person that gave the recommendation, giving it more credibility.

5. Direct introductions to a large number of quality people.
Through LinkedIn you can be directly introduced to and have access to people who may not take your call directly. By properly using LinkedIn’s direct introduction system, you can get introduced to people that you are connected to as well as people that your contacts are connected to. You can also learn who your contacts are connected to, and how they are connected. Important note: When you make the reach to contact them, always have a reason in their best interest.

6. Allowing people to prescreen YOU to build faster trust.
With higher demands for greater transparency, LinkedIn offers a credible way for your customers to prescreen you by seeing recommendations without having to bother people. This also applies for people looking for a job. People can see recommendations to you without your having to repeatedly bother your references to pre-screen you.

7. Professional groups that let you connect with a common interest.
Connect with people that share a common interest by joining a group and participating in group discussions on the group’s discussion board. There is a group for everyone, such as local networking groups like Linking Raleigh, NC, school and corporate alumni groups, or groups related to an industry or profession.

8. Providing valuable changing resources to attract multiple visits to your information.
Use the LinkedIn applications to do things like display your WordPress or TypePad blog in your profile so that visitors can learn more about you. Add the Amazon book app so you can share with others what you are reading and recommend they read. Promote your events or find an event through the events app. Make a presentation by uploading a PowerPoint slide show about your business or even yourself.

9. The ability to recognize good people that the world can see.
LinkedIn lets you give recommendations to people throughout your entire life, and that can be a better use of your time then the usual mode of interrupting people to ask for a job or a sale. LinkedIn not only allows you to build trust and credibility with local people but people all over the world. Since you can search in your vicinity or anywhere, you can have local contacts and global ones very easily. By providing deeper information, LinkedIn can enhance existing relationships and deepen new ones. Spending some of your time appreciating good people in your life is the avenue to fostering friends and associates who care about YOU.

10. Keeping track of your direct and indirect network.
Use LinkedIn as an easy way to keep track of your contacts, their contacts, and changes in status. For example, if someone you know got promoted or received an award, this could by a way to acknowledge them for their accomplishment. You may find that a good friend wanting to help you just connected with an important person you want to meet.

Like anything in life, you do have to spend some time with LinkedIn to gain value from it. The time you spend building your profile will reap its return when you put yourself out there to expand your professional network and build your reputation through this rapidly expanding social media tool. Simply by sending and receiving recommendations, using apps, answering and asking questions, and helping others along the way, you can be remembered and made memorable by using LinkedIn. Take full advantage of what LinkedIn has provided for free and bring yourself to the forefront of a crowded room.

About Martin & Greg:

-Hello, I am Martin Brossman. As a success coach, I believe almost everyone should be on LinkedIn since it has given so much value to myself and to my coaching clients when they spend the right amount of time with it. If you Google my name in quotes, you will see the second item listed is my LinkedIn profile–all possible with the free LinkedIn service. I currently use their paid service, but that evolved after I gained value from the basic free service. (Our post above refers to all that is possible with the free service.) I have been offering group LinkedIn training in the Triangle since 2006, and in response to requests, I now offer customized LinkedIn training for individuals and small groups. My LinkedIn profile:

-Hello I am Greg Hyer. As a local networking advocate, I feel strongly that LinkedIn is the ideal tool and service to use to enhance your professional brand and manage your professional relationships. The benefits to using LinkedIn are significant, yet it does not require that you devote that much time to it. As a founder of a LinkedIn Group and corresponding website,, I help local professionals build a quality network and provide some resources to improve their chances of finding the connection for the next opportunity. My LinkedIn profile:

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Posted in Career, Career Uses, Employment in Raleigh NC, Greg Hyer, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , , , , , , , | 1 Comment »

Why should someone with a job spend time with Linkedin?

Posted by Martin Brossman on 01/18/2009

Keep Employment

Keep Employment - Use Linkedin! 🙂

The following are comments from members of the Linkedin community:

Note: When the commenters use the abbreviation LI, they mean  The order of the comments is based on the sequence that people answered the question in the Linkedin Answers area.  To see the original question in Linkedin go to:

From Daniel Jatovsky –
The average person will spend 7 years at one job. If you want you want your next job to be better than your present job, shouldn’t you spend time meeting people who might offer you opportunities in the future? If you do, then when the time comes to move on (whether voluntarily or not), you will have people to call, rather than starting from square one.
Anyone who thinks they have a “stable job” is kidding themselves. There’s no such thing.

But even if all you want to do on LI is increase your value as an employee, networking is a great way to do it. If you are in any sales-related field, obviously you need to prospect. But even if you aren’t, meeting new people in the same field as you offers chances to improve your skills, find new ideas, and learn about new developments in your field.
Asking why you should spend time with LinkedIn is kind of like asking why you should bother spending time with people if it’s not work-related.

From Graham McKay –
Business is about people and this is a great place to interact with other people… some of this may be about future job opportunities but there is much more than that (sharing experience with fellow professionals, networking with past colleagues etc).

From Laura Ward –
If you only used LinkedIn during the times you *think* it is benefical to you, such as when you are job hunting, then you are not networking to your fullest potential. You never know what will change in both your personal and professional at any given time – keep connected.

From Scott Diamond –
Was listening to the radio this morning and the business correspondent was talking about how many people who have lost their jobs recently were philosophical about it by saying they really felt trapped in that job. I’m sure there are lots of people that have stayed in their current jobs because of fears of the economy. But a site like LinkedIn can open doors that they might not have even known about and one of them could lead to a dream job.
If that’s not enough, its always nice to reconnect with people from your past.

From Flyn Penoyer –
The socializer and casual user should be welcome on LI, but LI is a gold mine of opportunities and the person who has a job may have any number of reasons to be here — but the one obvious one would be so that they could get themselves in a position where they didn’t need the job and were completely independent.
As to what someone should do on LI one must start with some purpose.
If one comes to LI without the goal of improving one’s own situation there is not much to do beyond socializing. If one is looking for opportunities of just about any kind there are probably people here who can help to forward those objectives in any number of ways.
Networking is valuable for any intended growth, and makes little or no sense for those who are or wish to stay static.

From Mary Jo Demski, PHR –
I enjoy the social interaction (re-connections with old friends and establishment of new ones) as well as the opportunity to learn from my peers. Also, I don’t have a crystal ball: right now I am gainfully and happily employed, but what if (2 of the most dreaded words!) something changes down the road? At least I will have a solid network to utilize as a potential source of new employment!

From Marcelo Rahal Coutinho –
Basically because you/we never know what is going to happen “tomorrow”. LI is my default page when I open my browser. We MUST be tuned in the market movements like who is working where, etc. We never know when those people can help/ add value to us (in our carriers, recommendations, customers, etc.) And the most important thing is that we cannot use LI only when we looking for o job. In Portuguese we say “We only exist if we are remembered by people”.

From Gianluigi Cuccureddu –
Networking should be part of daily life. When being stuck without a job and not having networked, someone is obviously too late.
You don’t create valuable relationships and a network overnight.

From: Mark Wayman –
Because life is about family, friends and relationships…not material possessions.
I place $100,000+ executives. Average “C” level job tenure? Two years. Over 80% of these executives find their new job via personal and professional networks.
With the current economic state, I am the most popular person in Las Vegas. Plenty of calls from people I have not heard from in two or three years asking for jobs. No thank you.
Dig the well before you need a drink. Build the bridge before you need to cross the river. The best time to plant an oak tree was 25 years ago. The second best time is today.

From: John M. O’Connor-
Why should someone with a job spend time with Linkedin?
As a Career Coach and Consultant, I must say that nearly everyone should view their current position as if it is in transition. In fact, most jobs and careers truly are in transition whether you know it or not.
Additionally I must say that not everyone who has job should “spend time” with Linkedin. As much as I am a proponent of Linkedin some careers and career paths may not be conducive to this network. But let’s focus on most people in a career or job.
Let me make five quick points here on this subject:
1. BUILD RELATIONSHIPS. You will benefit from building relationships with key contacts throughout your career.
2. PRACTICE GIVING. The give value first before you expect to get value seems to be heavily promoted and a part of the Linkedin culture. That principle should guide all of your networking communications.
3. BUILD USING BUILDING BLOCKS. Linkedin can literally provide contacts, then relationships then solutions to problems you are trying to solve at work or while you are working. Why not take advantage of consistent networking and relationship building?
4. INVEST NOW – FOCUS YOUR TIME. Just spending time with Linkedin Martin simply is not enough. If you are going to utilize the features then utilize the features you need to reach your specific career goals. If you gain permission and acceptance of this device when you have a job then you don’t have to panic use it if you are ever let go.
5. GET SPECIFIC. Answer the question – What has Linkedin done to help me with my career or what could it do? Find a coach, hire a professional and think about this question. Find out and apply all positive answers.

From Greg Hyer –
This is a great question because not many people want to think about what to do when they have to start a new job search. LinkedIn can serve several purposes for someone who is looking for a job or is not but might have to by force. In the case of the person not expecting a merger to happen or cut backs to include his or her position LinkedIn is where you belong. That person can use LinkedIn to network with co-workers and keep in touch with them after they are no longer working together. Networking with co-workers is like a “gateway drug.” After that this LinkedIn user will start to expand their network beyond co-workers and join groups that meet their interests. Now this person has established their network and has it “on paper” so when it comes time to move on the transition is much easier.
On a personal note, I was told about LinkedIn by a co-worker who new I was transitioning to North Carolina. He insisted that I use this as a way to ask friends for help. He was right to suggest it and LinkedIn helped me find my current position through a connection.

From Emily Nichols –
Call me naively optimistic, but now that I’ve got a LinkedIn profile fully completed, I feel much more confident in my ability to locate a job. I’ve been fortunate enough to meet some incredible people, like Martin Brossman, Greg Hyer, Christopher Durham, and Chuck Hester–all people I may have never met without joining LinkedIn and the groups they participate in.
I think, especially in this economical climate, you would be crazy NOT to have as many career resources at your fingertips. They say you should always keep an eye and ear open to potential jobs because even if you love your job, you may find one that will lead you in a new and even better direction. Life and work are about the moments that lead us to our next great adventure–LinkedIn can guide you.
Not only is LinkedIn useful in a job hunt or meeting new business contacts, but it’s also keeping me on top of new trends. Members post bulletins about interesting marketing ideas, trends in social media, and links to informative videos and articles on the web. In reality, my LinkedIn is an educational resource.
I’ve recommended all my friends get on LinkedIn and even made it part of a branding initiative for my consulting job. I’m currently looking for a job in Raleigh so I can relocate from Boston and I feel that I’m much more well-informed on what’s out there for jobs.

From Chuck Hester
The old adage “dig your well before your thirsty” sums it up for me. Making sure you have a network to turn to if you need them is very important, and LinkedIn is the best tool available to build that network.
As a Pay it Forward advocate, the ability to help others is also important, and again LinkedIn is amazing for making that happen.
Thanks to people like Greg Hyer and of course Martin Brossman, I enjoy a solid, deep network of professionals that I know I can turn to if I needed help.
It’s a different world than it was in 2001 during the last dotcom bubble burst and 9/11. We are all in this together and it’s important to maintain relationships in good times – and bad.
My book talks a lot about this very subject. Links:

From Paige Dumoulin –
You already know the answer to this question. For a lot of people it’s a matter of “you don’t know what you don’t know”. They don’t see the value in it because they were too busy working. I personally do based on having been unemployed and everyone told me to “NETWORK”. YIKES!! I had no clue.
Thankfully I found this site, started utilizing the “Answer” section and made several fantastic connections….I even gained employment thru a LinkedIn Group. But the friendships I’ve made go far beyond the job search. Now I just enjoy sharing ideas and learning from others!

From Nikhil Bhatnagar –
In my opinion it does not matter if you are with or with out job and are into networking like linkedin or any other. It is a platform where you can easily advertise yourself and your work. and according to me and my experience advertising does not means sales! it is generating interest and product awareness it could be you or your work.
For example : if throw a stone in water you can see the circular rings and how fast it moves and vanish the heavier the stone-> big circles and fast movements like epicentre” i was trying to explain the concept” ..

From Jeff Knight –
Connecting with new sales prospects, locating help on difficult problems, maintaining a “pulse” on your industry, and of course, establishing a support network well before you need it.
Another subtle value provided by Linkedin is the convenience and accessibility of the network information. As an executive of our company, I have spent the last 5 years turning around problem profit centers. Managing the projects, recruiting, marketing, and the systems development takes its toll on time, personal and otherwise. Many of my peers, working in similar situations, have made the same observation. We are all running hard to innovate and deploy, immersing ourselves in our businesses. Attending national seminars, trade shows, and other traditional networking events can become impossible for long periods.
Linkedin has provided a means of relief from the silo that the competitive business climate can create. It provides quick and easy access to a wealth of knowledge, packaged in very informative “personal profiles” and groups. I have had the benefit of making some great connections, obtaining real help, and most importantly being able to offer help to others. Access to Linkedin, from the hotel or wherever, can greatly expand your reach and widen your personal area of influence.
I was introduced to Linkedin by John O’Conner with Career Pro of Raleigh, NC. John has become a great resource to me and our corporation. I would also highly recommend “Networlding” by Melissa Giovagnoli and Jocelyn Carter-Miller. It provides great instruction on defining goals and developing plans, while leveraging social media, to yield personal success.

From Amanda Normine –
You may have a good job now, but having connections in the right places could bring you a better one down the line!!!
Many recruiters, like myself, only target people who are currently in the workforce… so you never know when that opportunity would knock on your door, should your door be visible!

From Joy Montgomery –
Do you know an easier way to keep your network alive and well?

From Laurie Meisel –
I believe there is much to be learned just by looking at other people’s profiles!
Let’s say person “A” has been in their current position for 8 years and now person “B” comes along a recent grad who had the opportunity to prepare for the same field. While person “A” has the time on the job will s/he have the same range of skills?
Let’s say a lot of new tech has been introduced into the field if person “A’s company is not yet there, person “B” could be coming out of school with all of the latest skills ready to swoop in. Person “A” is no longer on the same playing field to make a career move (if they haven’t kept up on their own.) AND that person might not even know it, unless they LOOK and see what skills someone of the same position elsewhere is carrying. It can be quite eye opening!
So, why would YOU say that someone with a job should spend time with Linkedin? Or what did you learn from this post? If you find it useful share it with a friend!

From Jocelyn Oakman –
LinkedIn is like my “Poker Hand”. I don’t want to bet on my career with only 1 Ace (My current Position). LinkedIn is like the card dealer, and the connections I make are the deck of cards. Any one of, or combination of, my connections could win me my next big career success. That success could be in the form of increased business from referrals and advertising through my connections in my current career path, or it could mean landing a brand new career.
It has been proven over and over again that “Who You Know” can have a greater impact on your career than simply “What You Know”. LinkedIn helps maintain your visibility to your connections as you grow in “What You Know”, while at the same time updating you on how they are growing in their career success. This viral forum for an interchange of knowledge about business and opportunities is what makes LinkedIn such a powerful resource for all business professionals.

From Todd Thigpen –
I believe networking to create constructive relationships is beneficial, whether employed or unemployed. For those unemployed without any strong network or experience being unemployment, one common attribute of networking I’ve observed is a sense of urgency or anxiousness that effects the conversation. The need for employment seems to bias the conversation. For those happily employed, this need doesn’t exist. I believe effective networking is about giving rather than receiving. Someone employed is in a better position to give. Hence, they can build constructive relationships that may benefit them in the future. LinkedIn provides a great forum for effective networking. Employed people should utilize LinkedIn.

From Martin Brossman –
If you have a job and you are not taking some time to invest in good people outside your job you are just not taking care of your family or yourself. Why should people help you if you have made no effort to invest in them. Linkedin is one of the best free business resources to spend a little time each week to do this without having to spend a lot of money. I keep meeting people laid off who never thought it would happen to them an see the scared look in their eyes because they did noting to network until they were laid off. They are trying to network now and the need still exist but the effort required is many times greater. If you work with a good job placement person or career counselor you will still get better help if you bring a network with you. What have you done today to network with good people?

Why would YOU say that someone with a job should spend time with Linkedin? Or what did you learn from this post? If you find it useful share it with a friend!

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A Few Tips on Getting the Most out of by Martin Brossman

Posted by Martin Brossman on 01/01/2009 is a business networking resource on the internet. It complements your fundamental networking skills in building relationships of value which you would use with people you interact with in person. It offers you a world wide connection, a way to “personally brand” yourself, make contacts for jobs, and have a chance to acknowledge good people throughout your past.

First of all sign up if you have not, today! The basic service is free! And fill out the entire profile. Include as much information in your profile as you can. This includes simple hobbies, interest, and associations that are important to you. Those profiles show up in Google searches, so others will be able to view the information. If you understand “personal branding” of YOU, then you know the benefit of this. The more positive points of reference to you on the web the better (as long as they are real).

Take a few minutes and think about people of value from your past who you might link with. Search for their names and invite them to reconnect. Then take the time to write them an endorsement (even a sentence is good). Your name is tied to this so make sure it is authentic and also reflects well on you. If you keep doing this and helping people your own endorsements will grow over time and be well earned. Endorsements of you initiated by others are obviously best. You really don’t want to ask for an endorsement unless you are clear they would love to give you one and are simply looking for an opportunity.

Look for professional associations or groups such as your college on LinkedIn and if they are not listed encourage them to”register.” My own college St. Andrews is not listed and I am working on getting them to sign up. This “group” feature of LinkedIn is very important. It lets you gain contact with all the members of that group to build relationships if appropriate. As you set up for your own “LinkedIn” web link be sure it reflects your real name. When you sign up for an account, you are assigned a random number that designates your profile page on LinkedIn. You can then go into your profile settings and change that number so that instead of, you would have a personal link like mine: You can and should add this to your website and email address.

Understand and use the questions area. People are wonderfully generous about helping other members. Ask questions of things you think the members may be able to help you with and answer some of the questions if you can. You may be known as an “expert” over time in that area.

Also, have some fun. I found a distant cousin in Australia of whom I was completely unaware of. I have looked up people who took training programs that turned out to be of great value to me and made some good friends that way. Remember to build your network and invest in it before you need it!

Let me know how YOU are using

You may enjoy the current article in the News & Observer about It is titled “Are You Linked?”

Be well,
Martin Brossman

Posted in Career, Career Uses, Job Hunting, Linkedin, Martin Brossman | Tagged: , , , , , | 3 Comments »